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NEED A REAL SPACE FOR YOUR BAND? SATISFACTION GUARANTEED WITH DIESEL:U:MUSIC 2009

NEED A REAL SPACE FOR YOUR BAND? SATISFACTION GUARANTEED WITH DIESEL:U:MUSIC 2009

Combining web, radio and a live tour, the world’s ultimate search for music talent returns stronger than ever…

Since 2001, Diesel has been seeking and promoting new music talent. A competition headed by an international jury, and offering incredible publicity support and worldwide exposure has rocketed many bands to stardom, including Mylo, Diplo and The Cool Kids among others.

In 2009, DIESEL:U:MUSIC is back – and it’s bigger than ever – with new incentives and effective platforms to support the music business and unknown talents:

An online radio station broadcasting to the word

An opportunity to go on a world tour and play live in front of thousands in over 10 cities

A comprehensive incentive program that includes regular music video production, a gigs calendar and merchandising and t-shirts for the bands, studio space, performances and much more…

Here’s how it works. The hub of DIESEL:U:MUSIC is the website, www.dieselumusic.com, part of the Diesel web community that counts over a million visitors per month. This social networking platform allows bands to share their music, promote their concerts and interact with fans, providing musicians with amazing visibility. They can also enter a competition to take part in the global tour later in the summer. Visitors to the site can download free music and learn about events via the D:U:M calendar. And the site gives the music business direct access to a wellspring of talent, a huge benefit to both parties.

From May on, a new DIESEL:U:MUSIC radio station will broadcast music by D:U:M artists on the site and in all 400 Diesel stores worldwide. Contents will begin streaming live 24-hours-a-day, seven-days-a-week, to support the upcoming tour.

Finally, two selected talents will tour from July to November across the world’s greatest cities – including Berlin, Paris, Madrid, London, Tokyo and New York – to promote their music alongside established local music names. A jury of musicians, journalists and industry professionals will choose the line-up, with the winners to be announced in June. And the concerts will be broadcast to millions online.

Diesel is a worldwide, forward thinking, fashion company. From its headquarters in Molvena (Italy) it directly manages more than 17 subsidiaries across Europe, Asia and the Americas. It is now present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

Diesel is part of the holding Only the Brave, which also incorporates 55DSL – a brand strongly linked to street wear and urban culture, Staff International – a well-known Italian company that manufactures and distributes brands such as Diesel Denim Gallery, Maison Martin Margiela, Sophia Kokosalaki, DSquared2, Vivienne Westwood – and controlling majority of stakes in Maison Martin Margiela and Viktor and Rolf.