MVRemix Rock

Saturday

Press Releases

CHAIRLIFT LAUNCH EXCLUSIVE MUSIC VIDEO FOR MARC BY MARC JACOBS ON SAKS.COM, JOHN MAUS JOINS AS GUEST MEMBER ON UPCOMING TOUR WITH PHOENIX AND THE KILLERS, “EVIDENT UTENSIL” MUSIC VIDEO NOMINATED FOR VMA

CHAIRLIFT LAUNCH EXCLUSIVE MUSIC VIDEO FOR MARC BY MARC JACOBS ON SAKS.COM

JOHN MAUS JOINS AS GUEST MEMBER ON UPCOMING TOUR WITH PHOENIX AND THE KILLERS

“EVIDENT UTENSIL” MUSIC VIDEO NOMINATED FOR VMA

Brooklyn three-piece Chairlift is busy gearing up for the last half of 2009, and they’re doing it in style. Saks Fifth Avenue’s online store Saks.com has announced an exclusive collaboration with the band as one part of its four-part music video for the fall MARC BY MARC JACOBS Ready-To-Wear and Accessories Collections. The band’s exclusive music video shows them wearing the fall line on the streets of Brooklyn. The premiere of the video includes a performance by Chairlift at Saks Fifth Avenue’s New York store on August 29 from 3 to 5. Chairlift is also featured on the “MIX IT UP by MARC BY MARC JACOBS” iTunes playlist, a unique gift for consumers at the video launch.

In the midst of this prelude to NYC Fashion Week, the band has been preparing for their upcoming fall headlining tour across North America and Europe with Phoenix and The Killers among others. Brooklyn psych-minded group Here We Go Magic will also be opening for the band in NYC. As an added bonus, former Animal Collective collaborator and composer John Maus will be joining the band on tour, acting as a guest member. Both artists are fans of each other’s music, so this will be a very special and exciting new collaboration! Maus will also open for the band in select cities along the tour, which kicks off in New York at the Bowery Ballroom Sept. 5 and will wrap up in the UK with Phoenix.

Chairlift has also been nominated for “Breakthrough Video” at the 2009 MTV Video Music Awards for their “Evident Utensil” video. MTV.com writes, “Chairlift’s ‘Evident Utensil’ looks like a slick finished product, blending oceans into blue skies and faces into forests, artistically altering reality.”

Chairlift On Tour:
08/29/09 NEW YORK, NY – SAKS FIFTH AVENUE EXCLUSIVE VIDEO LAUNCH
09/05/09 NEW YORK, NY- BOWERY BALLROOM w/ HERE WE GO MAGIC
09/06/09 PHILADELPHIA, PA – KUNG FU NECKTIE
09/07/09 WASHINGTON, DC – BLACK CAT
09/08/09 CHAPEL HILL, NC – LOCAL 506
09/09/09 ATLANTA, GA – DRUNKEN UNICORN
09/10/09 BATON ROUGE, LA – CHELSEAS
09/11/09 AUSTIN, TX – EMOS
09/12/09 DENTON, TX- HAILEY’S
09/14/09 PHOENIX, AZ – RHYTHM ROOM
09/15/09 LA JOLLA, CA – THE LOFT (UC SAN DIEGO)
09/16/09 LOS ANGELES, CA – TROUBADOR
09/17/09 SAN FRANCISCO, CA – BOTTOM OF THE HILL
09/18/09 E. PORTLAND, OR – HOLOCENE
09/19/09 SEATTLE-TACOMA, WA – THE VERA PROJECT
09/22/09 MINNEAPOLIS, MN – FIRST AVENUE w/ PHOENIX
09/23/09 CHICAGO, IL – ARAGON BALLROOM w/ PHOENIX
09/24/09 MADISON, WI – UW MADISON MEMORIAL TERRACE
09/25/09 CHICAGO, IL – SCHUBAS TAVERN
09/26/09 CINCINNATI, OH – MIDPOINT MUSIC FESTIVAL
09/28/09 PHILADELPHIA, PA – ELECTRIC FACTORY w/ PHOENIX
09/30/09 ATLANTA, GA – VARIETY PLAYHOUSE w/ PHOENIX
10/01/09 ORLANDO, FL – UCF ARENA w/ THE KILLERS
10/02/09 TAMPA, FL – USF SUN DOME w/THE KILLERS
10/03/09 MIAMI, FL – AMERICAN AIRLINES ARENA w/THE KILLERS
10/04/09 PIONEERTOWN, CA – PAPPY AND HARRIETS
10/13/09 MONTPELLIER LE ROCKSTORE FRANCE w/ PHOENIX
10/14/09 LYON LE TRANSBORDEUR FRANCE w/ PHOENIX
10/15/09 STRASSBOURG LA LAITERIE FRANCE w/ PHOENIX
10/16/09 LILLE L’ ARONEF FRANCE w/ PHOENIX
10/17/09 CAEN LE CARGO FRANCE w/ PHOENIX
10/19/09 PARIS ZENITH FRANCE w/ PHOENIX
10/20/09 BOURDOUX ROCK SCHOOL BARBEY FRANCE w/ PHOENIX
10/21/09 TOULOUES LE BEKINI FRANCE w/ PHOENIX
10/22/09 NANTES L’ OLYMPIC FRANCE w/ PHOENIX
10/24/09 BIRMINGHAM ACADEMY 2 w/ PHOENIX
10/25/09 GLASGOW ARCHES UK w/ PHOENIX
10/26/09 BRISTOL ACADEMY UK w/ PHOENIX
10/27/09 MANCHESTER ACADEMY 2 UK w/ PHOENIX
10/28/09 LONDON BRIXTON ACADEMY UK w/ PHOENIX

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AKS.COM LAUNCHES MARC BY MARC JACOBS FALL COLLECTION WITH EXCLUSIVE MUSIC VIDEO FEATURING CHAIRLIFT

New York, NY — Saks Fifth Avenue’s online store saks.com will launch an exclusive four-part music video on August 25 to showcase the Fall 2009 MARC BY MARC JACOBS Ready To Wear and Accessories Collections. The video features Columbia Records recording artist Chairlift in an unprecedented collaboration that will reinvigorate the traditional format of trunk shows.

Visitors to saks.com can experience the world of MARC BY MARC JACOBS through a harmonious union of music and fashion that brings the Fall Collection to life. Filmed in Brooklyn where the band is based, the video provides inspiration and direction to shoppers on how to make the season’s trends their own.

“The creative team is constantly brainstorming new and interesting ways to engage our customers and to inspire them to connect more personally with the merchandise,” says Katherine Rewey-Sexton, Vice President of Creative, Saks Direct. “The power and influence we know a video can have when it goes viral drives our marketing campaigns and we believe that a more dramatic mix of product, voice-over and music has given us an edge in terms of what customers will find enticing and worth sharing.”

Enlisting Chairlift to model the collection was a natural fit because their style and the spirit of their music embody the MARC BY MARC JACOBS aesthetic.

Looks from the Fall 2009 Men’s Ready-To-Wear Collection are seen on Aaron Pfenning (who provides vocals, electronics and guitar) and Patrick Wimberly (drummer, bass guitarist and keyboardist). Traditional fall fabrics such as wool plaids, herringbones, corduroy and flannel are the fundamental elements of the collection, with argyles lending depth. The collection mixes fabrics and patterns to achieve a sporty yet refined look with a decidedly vintage feel.

Caroline Polachek, who provides vocals and plays the tambourine and synthesizer for the band, sports pieces from the Women’s Ready-To-Wear Collection, which presents a sophisticated view of vintage 1970’s and 1980’s street styles.

The video also highlights MARC BY MARC JACOBS fall accessories. Bohemian Fall 2009 accessories blend elements that are simultaneously rich and luxurious yet faded and subdued. Leather is a signature feature of the collection, as are shine and texture. Whimsical MARC BY MARC JACOBS icons—Dove, Cloud 9, Heart, Cheshire Cat, Mouse, and the Owl—appear throughout the collection.

MARC BY MARC JACOBS is offering an exclusive gift with purchase to consumers who shop the collection on saks.com: an iTunes playlist titled “MIX IT UP with MARC BY MARC JACOBS” featuring music by Chairlift and other artists including Passion Pit, Gossip, Mew, School of Seven Bells, Deastro, Au Revoir Simone, Harlem Shakes, Cass McCombs and Savoir Adore. With any women’s or men’s MARC BY MARC JACOBS apparel, shoes, handbags, jewelry or accessories purchase, customers will receive an email with a unique code to download the music mix from iTunes.

To launch the video, Chairlift will perform at Saks Fifth Avenue’s New York store on August 29 from 3 to 5. Shoppers will have a chance to hear songs from the band’s album Does You Inspire You and take advantage of several gifts with purchase including the iTunes “MIX IT UP with MARC BY MARC JACOBS” playlist; an iPhone/iPod touch case with a purchase of $250 in MARC BY MARC JACOBS women’s or men’s apparel, handbags, jewelry or accessories; and a MARC BY MARC JACOBS pajama set with a minimum purchase of $500 in MARC BY MARC JACOBS women’s Ready-To-Wear or accessories.

For further information, please contact Andrew Blecher at 212.451.3957 or Andrew_blecher@s5a.com or Sarah Kalamchi at 212.451.3951 or sarah_kalamchi@s5a.com.

About Saks Fifth Avenue
Saks Fifth Avenue, one of the world’s preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 53 full-line stores in 25 states, 5 licensed stores in the Middle East and 1 licensed store in Mexico City, 54 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.

About MARC JACOBS
In 1986, Marc Jacobs designed his first collection with the Marc Jacobs label. The following year, Jacobs received the distinct honor of being the youngest designer ever to be awarded the fashion industry’s highest tribute: The Council of Fashion Designers of America (CFDA) Perry Ellis Award for New Fashion Talent. In the fall of 1993, Jacobs Duffy Designs Inc. launched their own licensing and design company: Marc Jacobs International Company, L.P. Jacobs introduced the secondary line, MARC BY MARC JACOBS, with a spring 2001 runway show. He has gone on to win seven CFDA awards including Womenswear Designer of the Year, Accessories Designer of the Year and Menswear Designer of the Year. The company has expanded to more than 100 stores worldwide. 2009 will bring new stores in London, Sao Paolo and Milan and a Collection store in Chicago.