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HERE COME THE REGULARS: HOW TO RUN A RECORD LABEL ON A SHOESTRING BUDGET BY AFTERNOON RECORDS FOUNDER IAN ANDERSON OUT TODAY

Post a Comment October 20, 2009 – 10:53 pm | Permalink |  Print This Post |

HERE COME THE REGULARS: HOW TO RUN A RECORD LABEL ON A SHOESTRING BUDGET BY AFTERNOON RECORDS FOUNDER IAN ANDERSON OUT TODAY

Here Come The Regulars, the first book penned by indie music scene wunderkind Ian Anderson, hits shelves and Amazon.com today. Anderson’s book is required reading for anyone with big ideas about starting a record label, but only a small budget with which to make their dream come true. He’s certainly not short on experience- Anderson first started recording music when he was 13, and founded his Minneapolis-based label Afternoon Records at 18. He is familiar with the music industry from the creative as well as the business perspective- he also fronts indie pop band One For The Team.

This go-to guide includes everything from in-depth information on the role of contracts, attorneys and record deals to practical tools like sample legal agreements, press releases and budget breakdowns. The book places particular emphasis on the changing face of media and the increasing importance of social networking and blogging culture, offering advice on how to use new media such as Twitter, MySpace and Facebook to the best advantage. Anderson’s record-industry field manual is accessible, relevant, honest and entertaining. For anyone aspiring to a career in today’s music industry, Here Come The Regulars is an essential read.