A Revolutionary New Meaning to Rage Historic and controversial Rage Against the Machine live radio broadcast to fight homelessness and Simon Cowell filmed in entirety by DC3 Music Group

A Revolutionary New Meaning to Rage Historic and controversial Rage Against the Machine live radio broadcast to fight homelessness and Simon Cowell filmed in entirety by DC3 Music Group

See the live footage NOW at Rockpit.com!

LOS ANGELES — One phone call this week to a new multi-media company specializing in exclusive live concerts instantly changed the course of the musical verse “television revolution.”

The call was answered by Daniel E. Catullo III of DC3 Music Group LLC, producers of the new Creed Live and Alter Bridge Live From Amsterdam DVDs, telling the acclaimed live concert producer-director to quickly gather a crew to roll film for the historic, one-night reunion of Rage Against the Machine to act upon the band’s hotly contested Facebook battle against “American Idol” maker Simon Cowell in their charitable fight against homelessness. Rage Against the Machine’s campaign to beat Cowell protégé Joe McElderry for Britain’s No. 1 Christmas single to raise money and awareness for homelessness earned support this morning from Paul McCartney, who told Sky News it would “prove a point” if RATM won.

Catullo assembled and set up the crew at a secret Burbank soundstage Wednesday evening, and within six hours of that initial phone call, cameras were rolling to preserve this rare concert moment on film while the rest of the world was only hearing the live BBC “Radio 5 Live” broadcast that would later force an apology from the BBC for airing expletive lyrics.

“There was really only one person I could count on to execute and deliver and that was Dan Catullo,” said RATM road manager Steve Kidd. “Dan is first class and his company knows how to get it done. He showed me that last summer when he joined me on the road to make the Creed DVD. And he showed it again with Rage Against the Machine by not only bringing more to the table, but donating his time and all production costs. Once again, the end result exceeded our expectations. He and his company are top-notch, and I’ll work with them again whenever possible.”

Little did Catullo realize when he answered the call just how rare the moment he preserved on film would become.

Rage Against the Machine has made another rare return from its 2000 breakup to wake up a nation it believes has been desensitized by being spoon-fed a culture of reality television and “one schmaltzy ballad after another,” according to guitarist Tom Morello. The band was able to focus its charge live on the BBC, thanks to an exclusive audio uplink from DC3 and its premier new web destination, Rockpit.com.

RATM’s voice screams for a new kind of revolution through their 1992 hit “Killing in the Name,” the song now vying for the Christmas Number One spot on British Radio while raising money for Shelter, the British homelessness charity. In their race to beat The X Factor winner Joe McElderry’s “The Climb,” the band also is making a point that too many people are sick of the talent shows Simon is producing to monopolize the airwaves with such a heavy influence on the music industry and its consumers.

Speaking on Cowell, RATM frontman Zach de la Rocha yesterday told NME News: “He seems to have profited greatly off humiliating people on television and has a unique position of capturing the attention of people on television, but also the airwaves. We see this (campaign) as a necessary break of that control.”

The song did not make it through its entirety once de la Rocha sang the “Fuck you I won’t do what you tell me” lyrics despite agreeing otherwise prior to going live. And much like The Doors’ infamous banning from The Ed Sullivan Show after Jim Morrison defied producers’ orders by singing the “girl we couldn’t get much higher” lyric from “Light My Fire” on live TV, de la Rocha and Rage were silenced on the live airwaves and thus by a society which deems freedom of speech acceptable only within the comforts of its internal domicile. The BBC was forced to repeatedly apologize to its listeners yesterday for the band’s use of profanities, apparently content to silence a voice trying to shake the herds from their comfortable numbness.

In a time when technology is rapidly changing the music experience, DC3 Music Group LLC stands at the cutting edge of this revolutionary crossroads. Combining exclusive live concerts and behind-the-scenes content from multi-platinum artists and distributing them through multiple channels, including the latest mobile and digital technology through Rockpit.com, DC3 captures those special moments that bring the complete music experience to the consumer like no other.