PHARMACY OF LOVE, THE NEW STUDIO ALBUM FROM BETTIE SERVEERT, SET FOR MARCH 23rd RELEASE Lead Single/EP, “Deny All,” Will Be Available Beginning January 26th On The iTunes Music Store

PHARMACY OF LOVE, THE NEW STUDIO ALBUM FROM BETTIE SERVEERT, SET FOR MARCH 23rd RELEASE Lead Single/EP, “Deny All,” Will Be Available Beginning January 26th On The iTunes Music Store

Sound of Pop are thrilled to announce the Canadian release of Bettie Serveert’s new album, Pharmacy of Love, out on March 23rd, 2010. Fans can get a preview of the new material from the acclaimed Dutch indie rock band’s digital EP, Deny All, available on the iTunes Music Store on January 26th. In addition to lead single “Deny All,” the EP will include a long version of “Calling (XL)” and a small version of “Souls Travel (small)” plus “Waiting for Control,” a bonus track that won’t appear on Pharmacy of Love. You can check out the video for “Deny All” at:

http://www.bettieserveert.com/media/vc_denyall.html

With the band employing a “back to basics” approach, Pharmacy of Love captures the kind of raw, contagious energy that has long characterized Bettie Serveert’s live shows. Recorded earlier this year in a Belgian recording studio, founding members Carol van Dyk (vocals/guitar), Peter Visser (guitar) and Herman Bunskoeke (bass) were joined on the new album by special guest Joppe Molenaar (of the Dutch band Voicst) on drums. “It’s the bow on a bruise,” sings van Dyk on “Love Lee,” and the phrase perfectly describes Bettie Serveert’s proclivity for cloaking the starkest emotions with verve and aplomb. From the urgent “Deny All” to the anguished album closer, “What They Call Love,” Pharmacy of Love is a masterful collection of songs that are by turns raucous, shimmering and shiver-inducing as they examine the vagaries of life and love.

Bettie Serveert released its debut album, Palomine, in 1992. Signed to Matador Records in the States, the band was championed by critics and quickly became a favorite at college radio with singles “Tom Boy” and “Kid’s Allright” getting substantial airplay. Lamprey, which Melody Maker praised for having the most tangled, desolate, real life guitar sound of the year, was released in 1995, followed by 1997’s Dust Bunnies, which the band recorded in Woodstock, NY with producer Bryce Goggin (Pavement, Lemonheads). The band toured extensively, opening for bands such as Belly, Dinosaur Jr, Buffalo Tom, Superchunk, Jeff Buckley, Wilco and Counting Crows. After its 1998 live album of Velvet Underground covers, Bettie Serveert Plays Venus in Furs and Other Velvet Underground Songs, the band released a string of studio albums – Private Suit, Log 22 and Attagirl – on its own label, Palomine Records. Celebrating its 15th anniversary, Bettie Serveert released Bare Stripped Naked in 2006. A semi-acoustic CD/DVD package of primarily new material, it was hailed by allmusic.com as “a rousing and heroic reminder of what a great band they were and continue to be.”

The track listing for Pharmacy of Love is as follows:

1. Deny All

2. Semaphore

3. Love Lee

4. Mossie

5. The Pharmacy

6. Souls Travel

7. Calling

8. Change4Me

9. What They Call Love