Diamond Rings – I’m Just Me video

Brand New Album To Be Released This Fall

Secret City Records is proud to announce the release of Diamond Rings’ first single and video I’m Just Me taken from his forthcoming album, co-produced with Grammy-nominated Damian Taylor (Bjork, The Killers, Prodigy, UNKLE, Robyn and Austra). The track is available now on iTunes, while the video, directed by Jared Raab, premiered on Pitchfork earlier this morning.

Exploring lyrical themes of self-empowerment and desire, I’m Just Me represents Juno nominated Diamond Rings’ most fully formed sonic composition to date. According to Toronto-based artist and musician John O (Diamond Rings), “the video marks a shift towards a monochromatic color palette and visual aesthetic predicated on the interaction of light and form. Most importantly, ‘I’m Just Me’ represents the beginning of a new journey into the world of Diamond Rings.”

Diamond Rings is the solo-project of John O who burst onto the scene with an inventive home recorded video for his debut single All Yr Songs. Featuring amateur green screen camera trickery, over the top choreography, and daring androgynous outfits and makeup, the video received international praise from both music nerds and fashionistas alike. Audiences soon began to identify with Diamond Rings’ uniquely lyrical brand of pop songwriting and his overtly glamorous live sets. But there’s something surprisingly mature shimmering beneath the glamour, hidden in John O’s immediately iconic voice, and whip-smart lyrics.

The unique melodies and heartfelt lyrics of 2010’s Special Affections, garnered widespread critical praise from not only Pitchfork but also The New York Times and NME. This praise was topped off with head-turning performances at SXSW and CMJ as well as international tours with pop princess Robyn, dazzling new-waver, Twin Shadow and fellow Canadians, Junior Boys and PS I Love You.