VICE and Ray-Ban Announce New Music Video for the Black Lips
‘Noc-A-Homa’ Video Latest Project From Ray-Ban’s Never Hide Noise
A down-in-the-dumps Native American chief regains his pride and goes tribal punk.
Today VICE & Ray-Ban premiered the video for the Black Lips’ raucous two-minute homage to Chief Nock-A-Homa, the famed former mascot of the Atlanta Braves from the 1950s until 1986. Chief Nock-A-Homa is one of baseball’s most beloved mascots who was best know for emerging from a tepee in the bleachers to rally the hometown crowd into a frenzy.
In their song, “Noc-A-Homa,” the Black Lips, Atlanta natives and diehard Braves fans, tell the story from Chief Noc-A-Homa’s point of view, a proud Native American who has been humiliated and made into a caricature of his ancestors for the amusement of drunken fans who pelt him with boiled peanuts.
In the new music video, the Black Lips partner up with director Sandy Kim to produce an electrifying telling of this tragic story. In the Black Lips’ version, Chief Noc-A-Homa enacts revenge on all those who humiliated him, donning his old costume and handing out sweet justice.
This time it’s the Chief who comes out on top.
WATCH THE VIDEO HERE
“Noc-A-Homa,” is from the Black Lips latest release, Arabia Mountain.
BLACK LIPS CANADIAN SHOWS:
8/04/12 – Montreal, QC – Osheaga (4:00PM Scène des Arbres stage)
10/16-20/12 – Halifax, NS – Halifax Pop Explosion
About Never Hide Noise:
Taking a queue from its 75-year love affair with music, Ray-Ban has just launched Never Hide Noise, the official music arm of the brand.
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