About a month ago, I wrote a little piece detailing what I would do if I were Jay-Z and President of Def Jam. Basically my premise was that Jay-Z could have helped is artists out more and focused on their careers, similar to how 50 Cent use to assist everyone in G-Unit with a hook for their single, boosting the buzz for that song and the album.
I’m not saying 50 would be a better executive, but what would 50 do (WW50D) if one of Cam’ron’s or The Game’s songs were used to promote his video game? The commercial I saw for the latest Def Jam video game uses Jimmy Jones “Ballin” as its theme music. I pretty sure Jay-Z did not sign off on it (LA Reid probably didn’t either), but I am pretty sure if Jimmy Iovine used “Oh Boy” for the next “Bulletproof” game he would be Steve Stouted in a minute.
And what about R. Kelly being in Jeezy’s (the second most marketable rapper after Jay on the roster) second single and video with that lawsuit out there. WW50D in that situation? You tell me and post your comments.
