Michigan’s Own One Be Lo To Release New Album Independently
The R.E.B.I.R.T.H. album features Production by Vitamin D, Jake One, and Others
Successful and independent emcee, producer, and business man, One Be Lo will be releasing his second solo album, The R.E.B.I.R.T.H. via his own Subterraneous Records and Integral Music Group on February 19th, 2008. The R.E.B.I.R.T.H., (Real Emcees Bring Intelligent Rhymes to Hip-Hop) is the end product of growth and the obstacles he’s overcome since the release of his last album, S.O.N.O.G.R.A.M., which sold over 22,000 units in 2005.
Over the past three years, One Be Lo has kept his ear to the street and his eyes on the prize. A self-empowered artist, Lo has used his business savvy and work ethic to rise above some of the challenges he faced in recent years, which included dealing with shady business partners and phony cohorts, and amicably splitting with his former record label, Fat Beats Records. Instead of dwelling on these unfortunate situations, Lo focused his attention on being pro-active; he toured the world, set up a professional recording studio in his basement, and reached out to collaborate with other producers for the first time in his career. Says Lo, “My focus is stronger, and I’m hungrier than ever before. Whereas before, I was truly a ‘one man army,’ now I’m delegating responsibilities to a very competent team.”
One Be Lo, also known as OneManArmy, first gained recognition in the late 90’s as one half of the group Binary Star. Their final release, Masters of the Universe, sold over 30,000 units and at one point, fetched $90-350 on Ebay. After the group disbanded, several labels engaged in a bidding war for One Be Lo. The winning label was Fat Beats, who released the incredibly successful album, S.O.N.O.G.R.A.M., which thrust Lo in the national spotlight. The upcoming album, The R.E.B.I.R.T.H., is the end product of personal growth and the obstacles he’s overcome. Armed with more business savvy, a hand picked supporting team, and a newfound hunger, Lo carefully cultivated 12 amazing songs, each with a distinct flavor held together by the unmistakable One Be Lo flow and wordplay. Now, officially declaring himself “a free agent,” Lo is interested in collaborating with other artists and, if it fits, a new label home.
Track Listing of The R.E.B.I.R.T.H.
2, Born & Raised
3. Keep It Rollin’
7. Don’t Sleep
8. House Rules
9. Snap Shot
10. The G Gap
11. Hip Hop Heaven