REEBOK PARTNERS WITH MICROSOFT ZUNE TO LAUNCH LIMITED-EDITION IVERSON ANSWER XI ZUNE SNEAKER
Limited-edition collection of only 60 pairs
WHO:
Legendary basketball and fashion icon, Nuggets player and Reebok athlete Allen Iverson, aka “The Answer”
WHAT:
Reebok and Zune have teamed up for the first time to bring you a limited edition Allen Iverson sneaker - the Answer XI Zune.
This partnership between Reebok and Zune brings together two things important to AI in his life - basketball and music.
Reebok has produced 60 pairs of a special version of Iverson’s latest Reebok signature shoe - the Answer XI. For this limited-edition collection, the Answer XI has been designed featuring the Zune logo. The sneakers will be sold with a customized Zune 8g black digital media player, featuring etched AI graphics on the back that is loaded with special AI content including his Reebok commercials, playlists and interview footage of other Reebok athletes talking about the first time they played against AI in the league. The sneakers and Zune media player will also come in special packaging.
The Answer XI Zune collection will retail for $300 and be sold only at select boutique shops in five key markets. Each store will receive only 12 collectible packages, so be sure to be the first one in line at your local store!
WHEN:
Coming this June 2008
WHERE:
Available only at the following 5 stores:
Complex/Training Day Store (NYC)
Major Commonwealth (DC)
Commonwealth (VA)
Wish (ATL)
The 400 (Denver)
