NIKE SPORTSWEAR PRESENTS BOREDOMS’ 88BOADRUM IN NYC AND LA ON 8.8.08 BEAVERTON, Ore.
Nike Sportswear will present Boredoms’ 88Boadrum – an unprecedented aural and visual experience, on the same day in New York and Los Angeles.
Boredoms, the seminal Japanese noise band, will build on their legendary and lauded reputation for mesmerizing sound installations hosting 88BoaDrum – LA, on 8.8.08. Commencing at precisely 8:08 PM PST the 88-minute experience at the historic La Brea Tar Pits will feature 88 drummers selected by Boredoms and 88BoaDrum artistic director, Hisham Bharoocha of Soft Circle [formerly of Lightening Bolt, Black Dice].
88BoaDrum – NYC will take place at 8:08 PM EST in New York City, conducted on behalf of Boredoms and Nike Sportswear by Brooklyn’s Gang Gang Dance. Set on the Williamsburg Waterfront, 88 drummers will perform the same 88-minute piece, newly composed by Eye of Boredoms and interpreted by Gang Gang Dance.
Each experience will be commemorated with a very special Nike Sportswear 88BoaDrum NSW Tee collection. The NSW Tee’s will be hand-screened at each location with an original graphic of choice, including designs created by Eye from Boredoms. This collection will be available exclusively on 8.8.08.
88BoaDrum is the natural evolution of 77BoaDrum, one of the most talked about and critically celebrated music events of the past years. Supported by Nike Sportswear, 77BoaDrum took place in Brooklyn Bridge Park, where Boredoms and 74 hand-selected drummers from New York’s underground brought life to Boredoms monumental vision through an original 77-minute composition.
“If you missed it [77Boadrum]Šjust hope and pray that they actually go through with whatever they’ve got planned for 8/8/08.” – PITCHFORK
Nike Sportswear presents Boredoms’ 88BoaDrum will be free and open to the public. Tickets are required for entry and are available on first-come-first-served basis starting Friday 18th from www.brownpapertickets.com, Amoeba Records and LACMA (88BoaDrum – LA ) and Other Music and Sound Fix Records (88BoaDrum – NYC). Tickets are limited to one per person. For further information, www.nikesportswear.com
Nike Sportswear presents Boredoms’ 88BoaDrum is produced by JellyNYC.
[About Nike Sportswear]
Nike Sportswear is a product line is rooted in the company’s passion for sport while at the same time remixing and improving iconic designs with new technologies. With almost four decades of sport history at its foundation, Nike Sportswear seeks to channel the genuine rebel spirit of Nike’s roots by crafting product that challenges the expected, asking designers to push athletic innovation to its extreme, remixing iconic designs with new technologies and making the best product for today’s needs. Nike Sportswear Creative Director Richard Clarke describes this interplay as an endless remix that never loses sight of Nike’s mission to innovate: “We do go back in time to revisit some of Nike’s best products,” Clarke says, “But we always keep one foot firmly at the forefront of technology and innovation to maintain performance for our athletes.”
For further information on Nike Sportswear, please contact Demetria White at 212 367 4447
[About Nike]
NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan Holdings Incorporated, which designs, markets and distributes luxury shoes, handbags, accessories and coats; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikebiz.com.
For further information on Nike, please contact Nike Media Relations at 212 367 4447
[About Boredoms]
Long regarded as musical pioneers, Boredoms have continually pushed sonic boundaries and inspired musicians for over 20 years. Their albums and their performances defy categorization, each one a completely unique event. The one commonality is that the members of the Boredoms have amazing technical skills as musicians, limitless imagination and the ability to combine the two – as no others have.
[About Gang Gang Dance]
The arc and trajectory on which Gang Gang Dance have propelled themselves since their inception can only be described in terms of evolution. Four individuals with deep-rooted ties to the art community and almost boundless creative energy orienting themselves into a musical collaboration, the direction of which is almost as unpredictable as it is focused. Gang Gang Dance participated in 2007’s 77BoaDrum and are based in Brooklyn, New York.
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