NEW VICTORIA’S SECRET TV AD CAMPAIGN FEATURES SEXY SOUNDTRACK: “BABY BABY BABY” BY MAKE THE GIRL DANCE Track Helps Launch Miraculous™ Push-Up in Michael Bay-Directed “Hello, Bombshell” Commercial
New York, NY – Victoria’s Secret, the leading specialty retailer of lingerie and beauty products, has launched the campaign for their newest Holiday 2009 product, Miraculous™, with a stunning television ad campaign directed by award-winning filmmaker Michael Bay (Transformers), and featuring music from Ultra Records recording artist Make the Girl Dance.
The new holiday campaign is titled “Hello, Bombshell,” and the commercial’s soundtrack is fittingly the Paris-based group’s first single, “Baby Baby Baby” – a sexy, pulsating French anthem for all bombshells out there. The Miraculous™ campaign launched on TV and online this week, and is scheduled to run through early December in the U.S. The commercial can be seen at the Miraculous™ website http://www.miraculouspushup.com/.
“Baby Baby Baby,” a track released by Ultra earlier this fall, has already received a lot of attention around the world for its titillating music video, featuring a series of models undressing on the streets of Paris while lipsynching the song.
The video has been so popular and controversial that it spawned a parody used as part of Activision’s Guitar Hero 5 promotional campaign
New remixes of “Baby Baby Baby” will be released in early December, and will be available on all digital music stores.
“Baby Baby Baby,” as heard in Victoria’s Secret’s “Hello, Bombshell” campaign, is available for download now at iTunes and wherever digital music is sold.
About Ultra Records
Ultra Records is an American independent electronic dance music record label, voted Winter Music Conference’s IDMA “Best American Dance Label” (2006-2009) and Billboard’s Dance Airplay Label of the Year (2005-2008). Ultra was formed in New York City in 1995 by former Polygram and Virgin Records executive Patrick Moxey, who is still the owner. Ultra’s current roster includes American artists Markus Schulz, Steve Smooth, Kaskade, Sharam, Cedric Gervais, and international artists Tiësto, Paul Oakenfold, Above & Beyond, The Young Punx, Benny Benassi, Ferry Corsten, Armin van Buuren, Kraak & Smaak, Morcheeba, Fedde le Grand, Enur and others in North America. Ultra has featured releases from the aforementioned artists and many others such as Pitbull, Paul van Dyk, The Crystal Method, Timo Maas, Sasha & John Digweed, 4 Strings, Panjabi MC, Despina Vandi and Junkie XL. In the U.S., Ultra Records is distributed by Alternative Distribution Alliance/Warner; elsewhere, Ultra is distributed by EMI Canada and Vital UK
About Victoria’s Secret
Victoria’s Secret is the leading specialty retailer of lingerie and beauty products, dominating its world with modern, fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. Headquartered in Columbus, Ohio, Victoria’s Secret Lingerie operates more than 1,000 stores across the country. Choose from an extensive collection of bras, panties, sleepwear, hosiery and more. Through Victoria’s Secret Catalogue and VictoriasSecret.com, Victoria’s Secret Direct makes it possible for our customers to experience the sexy and sophisticated intimate lifestyle of Victoria’s Secret 24 hours a day, 7 days a week. Victoria’s Secret is a division of Limited Brands.
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