RCRD LBL AND MYSPACE MUSIC LAUNCH FREE DAILY MUSIC DOWNLOAD: RCRD OF THE DAY
NEW YORK, NY December 2, 2009 – RCRD LBL, the music discovery site and digital label, and MySpace Music today announced the launch of RCRD of the Day, an exclusive free, daily music download designed to offer music fans the very best in new and cutting-edge music. Available via MySpace Music, RCRD of the Day is the first product stemming from a collaborative relationship between RCRDLBL and MySpace Music, and will be promoted on the site’s home page and across the network. RCRD of the Day, powered and curated by RCRD LBL, launches today.
“RCRDLBL is the one of industry’s more compelling music sites and we are very excited to match their editorial team with ours to curate cutting edge new music for the MySpace community,” said Courtney Holt, President of MySpace Music. “By offering free daily downloads from the hottest new acts via the RCRD of the Day, MySpace Music will continue to be at the forefront of introducing fresh talent to our users.”
“We are very excited to partner with MySpace Music to bring the very best new music to the MySpace community,” said Josh Deutsch, RCRD LBL Chairman and co-founder. “MySpace Music is the premiere integrated music platform and is an ideal distribution partner for RCRDLBL to deliver free, legal downloads from the most exciting new and established artists. We are delighted to work with Courtney Holt and the MySpace Music team to create this opportunity for fans, bands and brands.”
The RCRD of the Day will showcase exclusive tracks and remixes from new and established artists across a broad range of music genres, including rock, electronic, hip hop and pop. The first slate of features will include exclusive new song downloads from Kid Sister, Cold War Kids, Major Lazer, Wale, Santigold, Miike Snow, Peter, Bjorn & John, and other hot artists of all musical styles.
RCRD of the Day will also provide an opportunity for advertisers to align their brands with a vibrant community of millions of young tastemakers. Custom advertising campaigns will be crafted to fit client needs, with sponsorship opportunities available throughout MySpace Music, within the email delivery system, and on the daily download page.
RCRD LBL will continue to offer its renowned MP3 of the Day newsletter of the best free new songs, and an extensive back catalog of music content with its unique editorial coverage lead by Editorial Director Elliot Aronow.
ABOUT RCRD LBL
RCRD LBL is an online music discovery site releasing free and exclusive song downloads from emerging and established artists to an audience of over 1.8M page views each month. Launched in November 2007 as a joint venture between Downtown Music and internet entrepreneur Peter Rojas (Engadget, Weblogs, GDGT), RCRD LBL features content from a roster of thousands of artists and from leading independent partner labels including Downtown, Fool’s Gold, Warp, Modular, Kompakt, Dim Mak and others.
|
