All that hanging around Kanye must’ve given Jay-Z the resolve to take hip-hop in a different direction (and we don’t mean auto-tune), because the experimentation on this album is producing some much appreciated new sounds. He’s also brought in a staggering number of guests, from Swizz Beatz and Drake to the more obscure Luke Steele (from psychedelic pop group Empire of the Sun) and J. Cole, the first signee to Jay-Z’s own label Roc Nation.

While you can definitely hear the musical innovation that having Kanye West as the main  producer brings, Jay-Z’s lyrical stamp is still all over the album. What that means, unfortunately, is that most of it is typical, predictable, Hova fare. You’ve got the bravado, the swagger, and the (repeated) declaration of his position as hip-hop king. While Jay does switch things up on tracks like “On to the Next One” and “Young Forever,” which sample “D.A.N.C.E.” by Justice and “Forever Young” by Alphaville respectively, the rest of the album is missing that spark that makes a rap album blazing fire. Two of the best songs on the album are only memorable because of the featured artists – note to other rappers: R&B divas do your tracks good. Phoning in Rihanna and Alicia Keys was a good decision; the only minor setback is that Jay-no longer owns the spotlight on “Run This Town” and “Empire State of Mind,” although I have a feeling he doesn’t mind.

Unlike its immediate predecessor American Gangster, which focuses thematically on – what else – the life of a street king, The Blueprint 3 is (structurally and lyrically) more akin to The Blueprint²: The Gift & The Curse. It even has a second try at a duet with Beyoncé, but while “’03 Bonnie & Clyde” was a pump-up-the-jam kind of song that I wouldn’t mind cruising to, “Venus vs. Mars” is just plain awkward. Jay-Z has a seductive side now? Maybe only to Beyoncé, and I’d rather we keep it that way.

For true fans, this album would be a worthwhile purchase; there are three or four truly remarkable tracks that would make your regular playlist rotation easily, but you’d have to be a real fan to actually take the time to sift through the rest. That being said, Jay-Z can still spit rhymes with the best of them, and the fact that he’s turning the big 4-0 at the end of this year has not escaped his attention – it probably really does hit home for him because “Young Forever” is brilliant both in lyrics and delivery. How fitting that it also serves as the conclusion to Jay-Z’s latest offering; it makes the lesser songs easier to forget… and much easier to forgive.

What are the chances that Mr. Shawn Carter will finally “retire” when he’s 50?

Make no mistake; auto-tune’s made its rounds since way before hip-hop’s less vocally gifted jumped on the bandwagon. Remember Cher? Ever since T-Pain came onto the scene with Rappa Ternt Sanga, he brought with him that wonderful little program called Auto-tune, and detonated it all over the face of hip-hop. To give T-Pain credit though, he does know to write a catchy hook. That’s why “Buy U a Drank” was on every radio DJ’s database, “Blame It (on the goose, gotchu feelin’ loose)” was hot at the clubs, and “Freeze” was spewing out of every kid’s iPod ear buds. The guy knows what he’s doing.

But when you start having Lil Wayne and Snoop “singing” about erupting lollipops, we’ve got a problem. For the fans who love the electric atmosphere of a good hip-hop concert, no matter how good those songs sound now, they’ll never be performed live. Well, they might, but it won’t sound anything like the album version – I promise. Kanye West would know. His entire 808s & Heartbreak album was auto-tuned to pitch-perfection, and it did phenomenally on the charts when it first came out and everyone was oohing and aahing over the utter craziness that is an album fully saturated with voice distortion. While I have the utmost respect for Kanye as an artist, ego or no ego, “Heartless” and “Amazing” didn’t last long in my playlist after the novelty and catchiness wore off. I have an Auto-tune Quota, and “Love Lockdown” unfortunately filled most of it.

Back to Jay-Z’s declaration of war on auto-tune: he’s careful to not name names, but really, you know who you are (i.e. any rapper who’s tried to actually sing one of his auto-tuned songs live and have it turn out like a half-rapped, half-shouted mess). Ironically enough, Kanye is producing most of Blueprint 3, though he promises to keep the auto-tune far, far away (is that why Jay-Z didn’t call him out?). Whenever you pour on the hate though, you always get some back, especially if dissing you means instant publicity. Jay-Z’s gotten his share of criticism for “D.O.A.” already from younger rappers who think he’s getting too old for the game, but I have to give Jay the last word: “Get back to rap, you T-Pain’n too much.”

MARY J. BLIGE, JAY-Z, SOULJA BOY TELL’EM, T.I., ESTER DEAN, CHRIS BROWN, TANK, TYRESE AND OTHERS ALSO HEARD ON POWERFUL AND UPLIFTING ALBUM FOR FILM DOCUMENTING THE RISE OF NBA STAR LEBRON JAMES

Santa Monica, Ca – Only King James (aka LeBron James) could bring together three kings of hip-hop and one of the hottest new emcees in the game. “Forever,” the new single from the forthcoming album MUSIC INSPIRED BY THE FILM MORE THAN A GAME, headlines rising star Drake and features Kanye West, Lil Wayne and Eminem in a song about endurance and staying power. “Forever,” produced by Boi-1da, will be available at iTunes September 15th. MUSIC INSPIRED BY THE FILM MORE THAN A GAME (Harvey Mason Music/Zone 4/Interscope Records) will be released September 29th.

Earlier issued from the album was the heartfelt, richly textured ballad “Stronger” from Mary J. Blige. Among the other tracks are “History,” produced by Kanye West, from rap giant Jay-Z; “I’m Ballin’” from young sensation Soulja Boy Tell’Em; “King On Set” from T.I. featuring Young Dro; and “Drop It Low,” the debut single from one of today’s most sought after songwriters, Ester Dean (Mary J. Blige, Pussycat Dolls, Keri Hilson), which features Chris Brown. Also heard are “Top Of The World” (Rich Boy), “We Ready” (Ya Boy), “Go Hard” (Hayes), Frozen (Jared Evans) and “If You Dream,” with its impressive lineup of Tank, Tyrese, Toni Braxton, Jordin Sparks, Omarion, Faith Evans, JoJo, Charlie Wilson, Tamar Braxton and Steven Russel, produced by Harvey Mason Jr. (whose credits include Beyonce, Chris Brown, Whitney Houston, and Jennifer Hudson).

MORE THAN A GAME, from Lionsgate and Harvey Mason Media in association with Interscope Records, opens in Los Angeles, New York and Cleveland on October 2nd. Five talented young basketball players from Akron, Ohio star in this remarkable true-life coming of age story about friendship and loyalty in the face of great adversity. Coached by a charismatic but inexperienced player’s father, and led by future NBA superstar LeBron James, the Fab Five’s improbable nine-year journey leads them from a decrepit inner-city gym to the doorstep of a national high school championship. Along the way, the close-knit team is repeatedly tested — both on and off the court — as pressures within, including James’ exploding worldwide celebrity, threaten to destroy everything they’ve set out to achieve together. MORE THAN A GAME, directed by Kristopher Belman, combines a series of unforgettable one-on-one interviews with rare news footage, never-before-seen home videos and personal family photographs to bring this heart-wrenching and wholly American story to life.

‘More Than A Game’ Synopsis:

Five talented young basketball players from Akron, Ohio star in this remarkable true-life coming of age story about uncommon friendship in the face all too common adversities. Coached by a charismatic but inexperienced player’s father, and led by future NBA superstar LeBron James, the “Fab Five’s” improbable seven-year journey leads them from a decrepit inner-city gym to the doorstep of a national high school championship. Along the way, the close-knit team is repeatedly tested—both on and off the court—as James’ exploding worldwide celebrity threatens to destroy everything they’ve set out to achieve together. MORE THAN A GAME combines a series of unforgettable one-on-one interviews with rare news footage, never-before-seen home videos and personal family photographs to bring this heart-warming and wholly American story to life.

Lionsgate and Harvey Mason Media in association with Interscope Records present a Harvey Mason Media Production in association with Galley Boy and Spring Hill Productions a film by Kristopher Belman. MORE THAN A GAME is written by Kristopher Belman & Brad Hogan and directed by Kristopher Belman. The film features LeBron James, Sian Cotton, Dru Joyce III, Willie McGee, Romeo Travis and Coach Dru Joyce II.

Dear Young America,

WE ARE IN A STATE OF EMERGENCY!!! YOU MUST REGISTER TO VOTE BY MONDAY OCTOBER 6, 2008!!!!! We are only 31 days from the most important election of our lifetime. MONDAY OCTOBER 6, 2008 IS THE DEADLINE. We are at war, banks are closing, people are losing their jobs and houses every day. It is our responsibility to protect our futures. Time is running out. You must register by Monday October 6th. Barack Obama cannot win this election on his own; he needs our help. This election is about us. This election is about our children’s future. If you have not registered to vote, you are disrespecting everyone that sacrificed their lives for you to have this right. You are also disrespecting your future.

The time is NOW for us to use the voices with which God has blessed us. We need you to do all you can. Here is what we need to do:

1. Register to vote BY MONDAY, OCTOBER 6th 2008
2. Get as many people as you can to register with you
3. Go to the poll and vote on November 4th

Barack Obama said it best, “Eight is Enough.” No longer will we stand by and follow leadership with no regard for us and no accountability to us.

We can be the deciding factor in this election, but you must register to vote to make your voice heard. Who are we? We are young America. This is our moment of truth. Are you registered for change? October 6th is only a few days away.

Make sure that on November 4th, we are able to say that we did everything in our power to make sure that Barack Obama becomes the next President of the United States. We owe this to our children, our parents, our grandparents and ourselves. We need you to become a part of Team Obama. This is the most important election in our lifetime. REGISTER TO VOTE BY MONDAY OCTOBER 6th and VOTE TO MAKE HISTORY ON NOVEMBER 4th!!!!

Visit www.VoteForChange.com to register to vote TODAY

It is our duty to make our voices heard. STOP what you’re doing right now and lets REGISTER TO VOTE. Time is running out!!!!!!!!!

God Bless,

Sean “Diddy” Combs

Shawn “Jay-Z” Carter

Mary J. Blige

Kevin Liles