TOYOTA YARIS AND URBAN OUTFITTERS ANNOUNCE RELEASE OF FREE YR RADIO 2008 BENEFIT COMPILATION FOR JANUARY 27, 2009 AT INSOUND.COM Exclusive tracks from !!!, Chairlift, Dan Deacon, Jamie Lidell, King Khan, Mudhoney, No Age, The Secret Machines, Tokyo Police Club, The Walkmen, White Williams, and Yeasayer

TOYOTA YARIS AND URBAN OUTFITTERS ANNOUNCE RELEASE OF FREE YR RADIO 2008 BENEFIT COMPILATION FOR JANUARY 27, 2009 AT INSOUND.COM Exclusive tracks from !!!, Chairlift, Dan Deacon, Jamie Lidell, King Khan, Mudhoney, No Age, The Secret Machines, Tokyo Police Club, The Walkmen, White Williams, and Yeasayer

Seattle, WA – January 23, 2009 – The Free Yr Radio (www.FreeYrRadio.com) campaign, created by Toyota Yaris and Urban Outfitters to generate awareness and support for partner independent radio stations, today announced the release date of the campaign’s benefit compilation album for January 27, 2009.

The Free Yr Radio 2008 Benefit Compilation features tracks from bands that participated in this past year’s Free Yr Radio tour. All profits from sales of the compilation will be donated to the Free Yr Radio partner radio stations. The compilation will be available exclusively at Insound.com for 99 cents, and buyers of the album will be encouraged to add a “tip” on top of the 99 cents as a way to donate more funds and show their support of independent radio.

Album benefit compilation available at: www.Insound.com/FYR

The track list for the Free Yr Radio 2008 Benefit Compilation is:

01. !!! – Must Be The Moon (Live at KEXP)

02. Chairlift – At My Side

03. Yeasayer – Final Path (Daytrotter Sessions)

04. White Williams – Blue Steel

05. Dan Deacon – Cave Birth

06. No Age – Padded Chair

07. Mudhoney – The Lucky Ones (Live)

08. King Khan & Saba Lou – Past and Gone

09. The Secret Machines – The Walls Are Starting To Crack (Live at KEXP)

10. The Walkmen – In The New Year (Live)

11. Tokyo Police Club – Your English Is Good (K-Os Remix)

12. Jamie Lidell – Rope of Sand (Live at Austin City Limits)

The participating Free Yr Radio stations from the 2008 campaign include Ohio.FM in Columbus, KVRX in Austin, KRCL in Salt Lake City, WPRB in Philadelphia, KIWR in Omaha, WERS in Cambridge, KEXP in Seattle, The Current in Minneapolis, KUSF in San Francisco, KUCI in Irvine, WVUM in Miami, and WVKR in New York. These stations will split 95% of the profits, with the other 5% being divided among the Free Yr Radio alumni stations from the 2007 campaign.

Each aspect of the Free Yr Radio campaign is designed to give partner independent stations tools to build awareness and help raise additional funds from their listener communities. Partner stations co-host free concerts as a means to increase exposure, gain new listeners, and generate support. The campaign also enables each participating station to award a brand new Toyota Yaris to one listener during their fundraising or awareness-boosting activities. The final component of the Free Yr Radio campaign is the benefit compilation album.

“We’re excited to wrap up another successful year of the Free Yr Radio campaign with such a unique collection of music from the bands that joined in the mission to support non-commercial radio,” said Keith Dahl, National Marketing Manager for Toyota. “By purchasing this compilation consumers will not only get exclusive new music, but will directly benefit the partner independent radio stations that are such a vital part of the music community.”

For more information on the Free Yr Radio campaign, please visit www.FreeYrRadio.com or contact Gregg Flotlin at (206) 388-1455 or gregg@206inc.com.

ABOUT FREE YR RADIO:

Now in its second year, the Free Yr Radio campaign helps generate awareness and funds for independent radio through a series of promotional activities including free station-sponsored in-store concerts by top indie artists, vehicle sweepstakes to augment station fund-raising drives and a benefit compilation. Yaris and Urban Outfitters joined forces to create Free Yr Radio in 2007 to start a conversation with their customers about the importance of independent radio and to encourage people to talk about, listen to and support their favorite stations. To learn more about the program, you can visit www.FreeYrRadio.com.

ABOUT TOYOTA MOTOR SALES, USA, INC.:

Toyota established operations in the United States in 1957 and currently operates 10 manufacturing plants, including one under construction. There are more than 1,400 Toyota, Lexus and Scion dealerships in the U.S. which sell more than two million vehicles a year. Toyota directly employs more than 32,000 people in the U.S. and its investment here is currently valued at more than $13 billion, including sales and manufacturing operations, research and development, financial services and design.

ABOUT URBAN OUTFITTERS:
Urban Outfitters, NASDAQ: URBN owns and operates three retail clothing brands: Urban Outfitters, Anthropologie, and Free People. The first store opened in 1970 in Philadelphia, focusing on an eclectic mix of fashion and household products. Today, the Urban Outfitters line has expanded from vintage, bohemian, retro, ironically humorous, kitschy designed apparel and furniture to include many luxury branded collaborations such as Lark & Wolff by Steven Alan, Play by Charlotte Ronson, and Hawks by Geren Ford. Headquartered in the Philadelphia Navy Yard, Urban Outfitters operates more than 140 stores in the United States, Canada, Ireland, and the United Kingdom.

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