FREE YR RADIO HITS MUSIC FESTIVALS BROADCAST STAGES TO BENEFIT INDIE STATIONS IN JERSEY CITY, SAN FRANCISCO, SEATTLE, NYC AND NEW ORLEANS

FREE YR RADIO HITS MUSIC FESTIVALS BROADCAST STAGES TO BENEFIT INDIE STATIONS IN JERSEY CITY, SAN FRANCISCO, SEATTLE, NYC AND NEW ORLEANS

Free Yr Radio Returns To San Francisco at OUTSIDE LANDS to benefit KUSF
Presents Interviews or Performances with Calexico, Akron/Family, Extra Golden, John Vanderslice & more!


SAN FRANCISCO – August 26, 2009 – In its third year, Toyota’s Free Yr Radio brings music to the masses by hosting the Free Yr Radio Broadcast Stage benefiting independent radio stations at All Points West, Outside Lands, Bumbershoot, CMJ and Voodoo Experience. In addition to hosting and broadcasting interviews and performances at each festival and offering audio content to the nation’s network of CMJ-reporting indie radio stations, Free Yr Radio will make a contribution to each festival partner station and give each the opportunity to raise additional funds through on-site activities geared toward festival attendees. Toyota’s Free Yr Radio festival activities include a Corolla photo booth, and a ®SHRINKY DINK wearable art station.

The 2009 campaign kicked off at All Points West where Free Yr Radio and 90.3 FM The Core (Rutgers University) hosted interviews and performances with Chairlift, Eugene Mirman, Telepathe, Akron/Family, Heartless Bastards, Tokyo Police Club, Todd Barry and many more.

The next stop on the festival circuit is San Francisco’s Outside Lands on September 28 – 30. Free Yr Radio and KUSF will join forces to bring festival attendees and listeners across the country performances and interviews from a selection of the festival’s performing artists. Fans and friends attending the festival are encouraged to sit in on these special sessions.



More artists to be confirmed stay tuned. * means performance + interview!

Friday

1:00 – Portugal. The Man*

1:30 – Zee Avi*

3:25 – Akron Family

6:00 – The Dodos*

Saturday

6:00 – Dengue Fever

TBD – Extra Golden

Sunday

1:00 – Calexico

1:45 – Heartless Bastards

2:45 – Big Light*

TBD – John Vanderslice*

TBD – The Morning Benders

TBD – Darando with Nino Moschella

“KUSF is excited to be able to provide to our listeners in the Bay Area and around-the-world twenty-four total hours of live remote broadcasts from the Outside Lands gala event in San Francisco,” says Steve Runyon, KUSF’s general manager. “It is through Free Yr Radio’s notable support and generosity that KUSF is able to broadcast from this event and we are looking forward to be working with Free Yr Radio again.”

Launched in 2007 with a mission to support independent radio stations, Toyota’s Free Yr Radio has equipped over 20 partner stations with tools to increase exposure and listener support. Those stations have included KEXP (Seattle and NY), The Current (Twin Cities, MN), KUSF (San Francisco) and KXLU (Los Angeles) among others. In previous years the campaign hosted shows featuring top indie talent in Urban Outfitters stores across the U.S. Partner bands have included Sonic Youth, No Age, Mudhoney, Dinosaur Jr., King Khan, !!!, Dan Deacon, Grizzly Bear, Yeasayer and others. In addition to generating awareness and support through the free station-hosted concerts, participating radio stations were also given the opportunity to award a brand new Toyota Yaris to a listener to help boost fundraising or listener appreciation efforts.

“Toyota and Free Yr Radio are proud to be a part of the vibrancy and energy of the music festivals and the ongoing support of indie radio stations and their fans,” said Keith Dahl, Toyota National Manager of Engagement Marketing. “This year we are going beyond the walls of intimate venues and broadcasting these interviews and performances to everyone.”

Free Yr Radio 2009 remaining festivals and partner stations include

Outside Lands – San Francisco

Interview/performance schedule TBA
Aug 28 – Aug 30
Benefitting KUSF, University of San Francisco
kusf.org

Bumbershoot – Seattle

Interview/Performance Schedule TBA
Sept 5 – Sept 7
Benefitting KEXP
kexp.org

CMJ Music Marathon – New York City (details to be announced)

Interview/Performance Schedule TBA
Oct 20 – Oct 24
Benefitting KEXP
kexp.org

Voodoo Experience – New Orleans

Interview/Performance Schedule TBA
Oct 30 – Nov 1
Benefitting WTUL, Tulane University

wtulneworleans.com

ABOUT TOYOTA MOTOR SALES, U.S.A., INC.

Toyota (NYSE:TM) established operations in North America in 1957 and currently operates 14 manufacturing plants. There are more than 1,800 Toyota, Lexus, and Scion dealerships in North America that sold more than 2.4 million vehicles in 2008. Toyota directly employs over 43,000 in North America and its investment here is currently valued at more than $21 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota’s annual purchasing of parts, materials, goods and services from North American suppliers totals more than $30 billion.


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