This summer, Converse further activates its commitment to being a catalyst for creativity by bringing together three extraordinary musicians from different genres to form a unique collaboration known as Three Artists. One Song. The nucleus of this initiative is a brand new, all original track featuring Bethany Cosentino of Best Coast, Rostam Batmanglij of Vampire Weekend and Kid Cudi that will be released this July and available to music fans globally via free download at converse.com and authorized Converse websites around the world. In addition to collaborating on the track, each of the artists also participated in the creation of the music video, which will be released later this summer, and is the inspiration behind the exclusive original album artwork for the single revealed by Converse today.
“Rostam Batmanglij is a member of one of today’s most influential bands, Vampire Weekend,” said Geoff Cottrill, Chief Marketing Officer of Converse. “The band single handedly made the path for DIY artists that followed in their footsteps, and it is his leadership that Rostam brought to the table – both in creation of the track and in producing it. It’s thrilling to watch an artist apart from their normal musical realm and his talent and originality were a key element to creating the song.”
This film is the final installment in a series of three short films being released in anticipation of the song’s release, featuring each of the musicians (Best Coast debuted on 6/22, Kid Cudi debuted 6/24). It follows Rostam, multi-instrumentalist for seminal indie-band Vampire Weekend as he gives a glimpse into the life as an artist living in Brooklyn, NY, a borough bursting with creativity and known for being the original stomping ground for many of today’s celebrated bands. The film also offers a sneak-peak at the creation of the new soon-to-be-released collaborative single, which was produced by Rostam himself.