THE CHAP DEBUT VIDEO FOR NEW SINGLE “EVEN YOUR FRIEND”
“…manic, meta-pop approach that doesn’t so much plant tongue in cheek as pierce it right through.” – Pitchfork
“The Chap is the sound of the music-genre glass ceiling being smashed by hard-headed young London lads and lasses with little more than a 20-gig iPod on shuffle…a heart full of pop choruses and quirk that surpasses the stabs at world music, prog rock, and post-dance music.” – XLR8R
“The Chap give birth to freakish Dadaist disco babies – you’ll love it!” – NME
“Nobody seems to know this band, but I’ve been into them for a few years. I like it a lot.” – Ed Droste, Grizzly Bear (AV Club “Year’s Best Albums”)
Pan-European pop-wranglers The Chap just released the video for “Even Your Friend,” the second single off their fourth album Well Done Europe, out this week on Lo Recordings.
Design boutique Non-Format directed the clip for what is surely one of the finest slices of avant pop to emerge from The Chap. Almost since Lo’s inception, Non-Format has provided the label with superb packaging to house the ceaseless flow of fine music that emanates from their portals, winning countless awards for it along the way. Now with the video for “Even Your Friend,” Non-Format deliver a frenetic fun filled visual cornucopia of almost stroboscopic intensity. The myriad combinations of animalistic diversity perfectly complement the fractured funk pop that The Chap so effortlessly deliver as well as being hilarious and über-cute at the same time.