MUSIC AND LIFESTYLE PUBLICATION THE FADER LAUNCHES MOBILE APPLICATION

MUSIC AND LIFESTYLE PUBLICATION THE FADER LAUNCHES MOBILE APPLICATION

The FADER Creates Free Custom Mobile Application Available on iPhone and Android


New York, NY The FADER, the definitive voice of emerging music, today releases its mobile application for iPhone and Android, available now at http://road.ie/the-fader.

The FADER application will offer readers exclusive features, up to the minute editorial content from the magazine and TheFADER.com, a slideshow of images from each issue, a music player featuring podcasts and exclusive mixes, mobile access to FADER TV, information about FADER events, a back issue archive and a fan wall for interaction between app users.

The FADER mobile application is one of three select brands to release through the new Mobile Roadie Pro application–a leading mobile app building platform that offers customers an unprecedented amount of creative control including full customization of menu layout, colors, buttons, and fonts.



“We are very protective of The FADER brand, and we’re extremely selective about anything we output to our specific and loyal audience of tastemakers,” said Andy Cohn, EVP and Group Publisher of FADER Media. “The FADER’s mobile app is another dynamic platform in which our readers will be able to consume all kinds of the original content we’re known for, including music, video and photography.

“In 2006, we were the first magazine in the world to make full issues available on iTunes as a free PDF,” continued Cohn. “Wherever our readers are, and whatever technologies they’re using, we’re right there with them.”

In early 2010, The FADER released a mobile application through Mobile Roadie for its annual Levi’s® FADER Fort festival held in Austin, Texas with up-to-date news on concert schedules, music streaming and official photos.

About FADER Media
FADER Media consists of credible music and lifestyle-focused properties that speak to a combined audience of 1,800,000 influential young adults and generates over 3,000,000 impressions monthly. Founded by Rob Stone and Jon Cohen, and led by EVP and Group Publisher Andy Cohn, FADER Media includes The FADER, TheFADER.com, FADER Films, FADER Label, TheTripwire.com, Suite903.com, 1200squad.com, XLR8R magazine, XLR8R.com, EastVillageRadio.com, Insound.com, The Cornerstone Mixtape, and The Cornerstone Player.

About Mobile Roadie
Mobile Roadie is the leading mobile app building platform that allows anyone to easily create and manage iPhone and Android apps. Hundreds of brands have built a mobile app using Mobile Roadie to connect with their fans and sell their products, including Madonna, Live Nation, Levi’s, Twilight, Drake, and Vera Wang.


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