Ivri Lider Jesse and The Man I Love video

IVRI LIDER

2010 MTV EUROPEAN MUSIC AWARD NOMINEE, IVRI LIDER SET TO PERFORM
IN THE UNITED STATES FOR CMJ, 2010. NEW ALBUM ‘FLY/FORGET’ COMING SOON.

CMJ DATES
10/20 – Israeli Showcase @ Drom – 10:30PM
10/20 – High Rise / PopJustice Showcase @ Bell House – 7:30PM
10/22 @ Ace of Clubs – 9PM

Ivri Lider may not be a familiar house-hold name to most here in the United States (yet), however he is one of the largest-selling pop/rock contemporary artists in his native country of Israel, having shifted more than quarter of a million records since he first entered the music scene in the late 90’s, Ivri has steadily become one of the most important singer-songwriters and role models for today’s generation. Just last week Ivri was nominated for Best Israeli act on the MTV European Music Awards, 2010

Two Platinum records, four Gold, and three largely successful and critically acclaimed film soundstracks scored by Ivri, all goes to prove this is an artist clearly capable of connecting to an audience on a massive and dedicated scale, in this day and age, and about to take the US by storm.

Recently, he just completed his first fully English spoken full length album titled Fly/Forget, which was recorded in London this year and produced by Andy Green (Lou Reed, KT Tunstall, John Cale, Keane, Snow Patrol). Fly/Forget brings together the numerous styles that Lider has deftly exhibited in the past, bridging his love of electronic music (“Black,” “Mike”) with warmer, acoustic tracks (“Fly/Forget,” “Today”) and classic, rootsy pop (“Whiskey Prince.”) “I get a little bored when an album only has one style,” admits Lider.

This confluence of styles is nothing new for the multi-instrumentalist, who learned to read music before he could read words. “Arts are very much in my family,” says Lider . “After learning the piano, my parents bought me an analog synth, computer and drum machine so I got the best of both worlds.” Growing up on a steady diet of Beatles, Brian Eno and Kraftwerk, Lider absorbed the sounds of both UK electronic pop (Depeche Mode, Yazoo ) and Israeli music, showing a love for the latter but displaying an influence more in line with U.S. and U.K. groups than his Israeli peers.

What makes his growing success and support by the mainstream media and fans even more unique and admirable, is not only his eclectic taste and ability to harness his influences into his own sound, but also his clever and sincerely honest lyrics, going hand in hand with his humble openness and willingness to talk about his sexuality. Whether it be a song about love, sorrow, regret or hope, tracks such as Jesse, Mike and The Man I Love (the leading track for the hit 2006 movie The Bubble, a gay love story between an Israeli and a Palestinian.), Ivri makes no attempt to disguise who and why some of his songs were made – the longing and love for another man – yet with the beauty, sincerity, simlicity and sheer standard of his music and song writing skills, the listener quickly forgets about sexual preferences and is reminded of the simple love and longing we all have for others, regardless of gender, age, color or creed.

In January 2002 Lider spoke openly about being gay in a cover-story interview to a local daily newspaper, which attracted a lot of attention. He later said, “On a personal level, I felt complete and happy with my life and who I am, and I didn’t see any reason to not talk about it. It seemed strange to have an interview and not to talk about it, about my boyfriend, about my life. On a less personal level, I felt it’s kind of my obligation. When you’re an artist and you’re doing well and you’re successful, you get a lot of love and appreciation and energy and good things from people, and I think you need to give it back. Maybe I can influence people and help younger people that struggle — help them to be able to change their views.”

For Lider, already a success in his home country, an international release was both a logical progression and response to demand. “I started getting a lot of letters from the States and elsewhere saying, ‘We love the Hebrew stuff; we don’t know what you’re talking about, but we like it,'” he says, laughing. “I thought it’d be good to make a record in English so I could talk to everybody and everyone can relate to the songs and enjoy the music.”

Be sure to catch Ivri live in New York City during CMJ this month and a lot more in 2011 , as he sets his sights to do much the same as he did in his own country, over here, for there needs to be an Ivri in the world, period.

Watch The Man I Love here

Ivri Lider – The Man I Love video

Watch Jesse here

Ivri Lider – Jesse video

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