THE HOURS DEBUTS THE FIRST EVER HD DIGITAL RADIO FROM AN ADVERTISING NETWORK IN CONJUNCTION WITH EURO RSCG WORLDWIDE
Follows Global Launch Of Tommy Hilfiger’s Loud Radio
The Hours and Euro RSCG Worldwide have partnered with Goom Radio to launch the first communications agency digital radio in HD sound. Beginning this week, The Hours radio will be available on its official website and Facebook page as well as on www.eurorscg.com and www.havas.com and represents the sounds of Euro RSCG and The Hours.
The goal of The Hours Radio is to showcase the agency’s culture and sound. It offers web, mobile and Internet radio listeners the chance to experience professionally-produced, high-quality radio entertainment which can be embedded and shared across all social networks.
“The French advertising industry is unbalanced–privileging words and images while ignoring music” said Jacques Séguéla, Chief Creative Officer of Havas. “The English-speaking market, however, music is one of the primary driving forces of creativity. Music is our Esperanto, the universal language that never has to be translated across space and time. I have tremendous admiration for The:Hours, and thank them for re-aligning French advertising.”
This unique free-service digital radio station will be broadcasted 7 days a week and 24 hours a day by a team of professional programmers, DJs and on-air personalities from the Goom Radio studios in France and the US. The Hours will also record some of its content in Euro RSCG offices in New York, Paris and London where artists will contribute to the shows. Expect to hear a variety of rock, pop and electro music from the channel, representing the Hours culture, along with radio shows, DJ mixes, interviews and live concerts, amongst others.
“The Hours illustrates how the music and advertising industries are increasingly rubbing shoulders, seeking to develop new business models, along with new sources of revenue and exposure,” said Alexandre Sap, president & CEO of The Hours. The Hours Radio is an HD digital radio targeting an audience of music lovers who are looking for quality and new audio streaming content, online and on their mobile devices. It also serves as another creative resource that gives access to its content to all creative teams across the Euro RSCG network of 233 agencies in 75 countries.
Last month, Tommy Hilfiger launched its own digital radio called LOUD, which was developed in partnership with The Hours and Goom. This new media tool is a very unique way for brands to define their specific musical territory and esthetic. The Hours is currently working with other brands to develop such powerful voice for them through their own custom-made HD Digital radio.
The:Hours is an advertainment agency network specialized in music founded by Alexandre Sap, Leslie Dubest and Fabien Moreau, operating from New York, Paris and London, boasting a record label signed on Universal for distribution worldwide, as well as a creative music production and consultancy platform for brands. In July 2008, The:Hours became the first ever record label to be acquired by a major advertising network when Euro RSCG Worldwide took a 51% stake in the venture, creating a new business model. The:Hours artists roster includes Dan Black, Elbow, Dada Life, Cazals, AutoKratz and clients such as Kofi Annan’s Global Humanitarian Forum, Cartier, Michael Kors, Estee Lauder, Tommy Hilfiger, DKNY, Lacoste, Harry Winston, Ralph Lauren, Citroën and Heineken, among others.
About Euro RSCG Worldwide:
Euro RSCG Worldwide, a leading integrated marketing communications agency, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).
About Goom Radio
Founded by Emmanuel Jayr and Roberto Ciurleo, Goom Radio is the first digital radio with HD sound available on goom.com and on all digital media. Based in New York and Paris, Goom Radio offers a series of live radios (such as Hits, Hip Hop, Pop Rock, Dance, and Sports) as well as celebrity radios such as Madonna’s Candy Station; and Train’s Save Me San Francisco. Last but not least Goom radio factory also develop custom branded-radio stations for brands. Clients include Coca Cola, Converse and Tommy Hilfiger amongst others.