HAWAII/SO-CAL ROCK BAND PEPPER SET TO DEBUT NEW 3-D LIVE MUSIC VIDEO FOR LATEST SINGLE “DRUNK GIRL” TUESDAY, DECEMBER 21, 2010
PEPPER, the comical and funky clown princes of “aloha” inspired dub-rock, originally from Kailua-Kona, Hawaii will debut online their first 3-D music video for their new single, “Drunk Girl” on Tuesday, Dec. 21st, 2010. The video will premiere globally on Pepper’s official website www.pepperlive.com and be available for purchase on iTunes. This video is a first-of-its-kind “live-concert” debut into the 3-D marketplace for an independent band of this stature without a major label budget.
“Drunk Girl” will be viewable on ANY computer with PEPPER’s red and blue 3-D glasses (anaglyph format) and on 3-D laptops, desktops, and TVs that utilize the passive-polarized and electronic shutter-glasses technology. In addition to YouTube 3-D, the video will air on new 3-D mobile devices and elsewhere in a 2-D version. Fans can get their hands on 3-D glasses through PEPPER’s website www.pepperlive.com or use any classic paper, old school 3-D glasses.
PEPPER filmed “Drunk Girl” live on location at The Grove in Anaheim, CA on October, 15, 2010, the opening night of their current “Like A Surgeon” tour in support of their new EP Stitches featuring the track. The song has already landed rotation spins on San Francisco’s Live 105 FM, West Palm Beach’s Buzz 103 FM radio stations, and 99x in Atlanta; to name a few.
PEPPER enlisted Director Erik Spicard and Producer/Musician Lee Jaffe (Bob Marley, Barrington Levy) to create their 3-D video. Spicard, who shot and edited the video explains, “Since the band opted to use footage from one of their live shows, my crew and I created our own portable 3-D camera rigs from pairs of HD camcorders to shoot the concert guerilla-style. Our hand-held wireless rigs let us run around freely to capture the energy of the band’s performance at The Grove in Anaheim, California. ”
Spicard actually edited the video in 3-D while depth-balancing the 3-D images, displaying a seamless blend. Using new proprietary editing techniques, Spicard was able to quickly cut the video by creating high-impact 3-D looping effects between the interaction of the band and screaming fans.
PEPPER, comprised of guitarist/vocalist Kaleo Wassman, bassist/vocalist Bret Bollinger and drummer Yesod Williams, mix their Hawaiian rock “shock and awe” flare, along with their mellow island rhythms and funky sexual roots to create their own truly diverse sound. They have cultivated a relationship with die-hards around the world; fans that are all in on the inside joke of the band’s own vernacular, controversial antics and innuendos.
PEPPER has sold over half a million records independently and founded their own record label, LAW Records. Among PEPPER’s many singles, “Give it Up (Dirty Hot Sex)” has become one of KROQ’s most played and favorite re-currents, reaching #34 on the Billboard charts for 18 consecutive weeks, while the single “No Control” reached #19 off their album No Shame for four consecutive weeks. Their music has been featured in hit movies such as Forgetting Sarah Marshall and Good Luck Chuck and has also become a staple with MTV programming, including the hit show Living Lahaina. PEPPER’s non-stop touring has gained them a loyal following, achieving perennial faved alumni status on 311’s Unity Tour (2010, 2009), The Vans Warped Tour (2007, 2002, 2001), as well as sharing the stage recently with hip-hop legend Snoop Dogg, reggae innovators The Wailers and close friends Slightly Stoopid (Jager Music Tour 2006, Tailgate 2008); to name a few. In addition to Vans Warped Tour, PEPPER has performed at major festivals including Mile High Festival, West Beach Music Festival, Miami Sun Fest, Sunset Strip Music Fest and many others.