Girlie Action Launches New Label Services Division Veteran PR & Marketing Agency Also Expands Artist Management Division – MVRemix Rock

Girlie Action Launches New Label Services Division Veteran PR & Marketing Agency Also Expands Artist Management Division

Girlie Action Launches New Label Services Division Veteran PR & Marketing Agency Also Expands Artist Management Division

Girlie Action is pleased to announce the hire of music industry veteran Kevin Wortis, who will launch the agency’s new Label Services Division. The new division, which will offer a complete menu of label services, including project management, sales and radio promotions, will enable the venerable PR and marketing agency to become a complete one-stop service company for artists and labels.

Wortis, a 20-year music industry veteran, worked for years as a booking agent, artist manager and label head before co-founding and running pioneering label services company World’s Fair, where hesigned and authored marketing campaigns for such notable clients as Rough Trade, Daptone, Play It Again Sam, Fabric, Dandy Warhols, Lady Sovereign, J Dilla and Secret Machines. More recently he served as President of Rock Steady, where he worked with emerging artists like Best Coast while supporting an array of national and international artists, and labels such as Dim Mak, Nat Geo Music, Nylon and PIAS. He has worked with a wide range of artists, including Flaming Lips, Sharon Jones, Sigur Ros, Devendra Banhart, Aphex Twin, El-P, Queens of the Stone Age, Michael Franti and many others.

Girlie Action is currently providing label services for Agnes Obel, Dinosaur Bones, Goldberg Sisters, Joan As Policewomen, Morcheeba and UNKLE, as well as the forthcoming new Marianne Faithful record, due out this summer.

Girlie Action, which is owned by Felice Ecker and Vickie Starr, is also pleased to announce the expansion of the company’s artist management division. Launched in 2008 with the signing of New Orleans-based Swedish artist Theresa Andersson, the company also manages NY-based artist Rene Lopez, who will release an album with Nat Geo this summer. More recently the artist management division also signed NY bands Midnight Magic, and Jessica 6, whose debut album, See the Light, will be released on May 24 on Peacefrog Records.

Last but not least, Girlie Action is pleased to welcome back Inge Colsen, who worked for the company from 2001 to 2009, and who rejoins the company this month. Girlie Action staff also includes Pam Leto, Aleix Martinez, Sarah Avrin, Kabeer Malhotra, David Marek, Christine Colbert, Spencer Scanlon, Russell Pritchett and Carter McElroy.

About Girlie Action
Founded in 1994, Girlie Action Media and Marketing, Inc., one of the leading boutique media relations and marketing firms in the U.S. specializing in entertainment and pop culture, and has represented some of the most innovative yet popular artists in the United States. Over the years the company has been involved in launching the careers of such iconic artists as My Morning Jacket, Santigold, Antony and The Johnsons, Elliott Smith, No Doubt, The White Stripes, LCD Soundsystem, Ben Folds, Gorillaz, Le Tigre, Cut Copy and Hercules and Love Affair, and has also represented Morrissey, Mogwai, Wu Tang Clan, Echo and the Bunnymen, Superchunk, Yo La Tengo, New Order, Iron Maiden, Blue Man Group, Spiritualized, Belle and Sebastian, Tori Amos, Sebadoh, Amanda Palmer, Sia, They Might Be Giants, The Cramps, and dozens of other artists. Girlie Action has also created numerous PR and marketing campaigns and general lifestyle branding for clients such as Microsoft, Puma, Ray-Ban, Scion, Southern Comfort, Guitar Center, Absolut, Diesel, Technics, Move On, Boost Mobile Rockcorpand theWillie Mae Rock Camp For Girls.

For more information on Girlie Action, visit the GA website.

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