Boris – Attention Please album review

Boris never seizes to grab my attention, no, engulf my attention, and launch my subconscious into an alternative universe of strange rock and roll bliss. The Japanese trio has been wailing, experimenting and perfecting strong heavy music for over two decades. That said, it is difficult to fathom how Boris can continue this streak, Attention Please proves that profound re-experimentation is possible.

Guitarist Wata takes the lead vocals throughout the entire course of the album for the first time which proves to be a good call after hanging out with this one. The album begins with an entrancing title track, followed by the powerful tune “Hope,” nostalgic of early Boris with the refreshing presence of Wata who is truly a songbird. The experimentation continues and the album gets incredibly interesting with “Partyboy”, which is surprisingly poppy and digital, yet still somehow awesome. Few bands can pull of delving into as many genres as Boris does so very well.

Additionally, Boris are one of the few Japanese bands that has pulled of cross-cultural recognition which is perhaps made possible by how experimental and generally pleasing they are. If you don’t like one song, skip to the next and I am sure you will find something you dig about Attention Please (something evident in all Boris albums). “Les Paul Custom 86” is my personal standout song; strange, pleasurable and chilling which are perhaps the three words that best describe Attention Please.

Although each song is individually strong, the album seamlessly merges into one, and I thought the days of the concept album were dead. What’s the concept? You choose, that’s the beauty of this ever-experimenting Japanese trio.

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