Canadian Country Music Association ® Announces New Charitable Endeavor

CCMA® Set to Partner with National Charitable Organization MusiCounts

Members of the Canadian Country Music Association (CCMA) have always been generous and supportive of countless charity endeavors. Over its past thirty-six years, the CCMA has taken the lead or participated in support of many worthy causes and its newly established relationship with Canada’s music education charity is no different. Announced today, the new partnership will see the CCMA work alongside MusiCounts to help keep music alive in schools across Canada, ensuring that children, regardless of socio-economic circumstances and cultural background have access to a music program through their school.

The CCMA is thrilled to be partnering with such a renowned charitable organization, which supports music in schools through initiatives such as Band Aid musical instrument grants, the MusiCounts Teacher of the Year Award, post-secondary scholarships, and other music education initiatives. Beginning this September at the 2012 PotashCorp Country Music Week in Saskatoon SK, the CCMA will introduce a number of fundraising and awareness programs to ensure these programs continue to thrive within Canada. More details pertaining to this partnership will be announced in advance of PotashCorp Country Music Week celebrations.

“The CCMA is proud to be announcing this partnership with MusiCounts as it is an established and well respected charity which encompasses a strong vision and goals,” said Don Green, Executive Director CCMA. “MusiCounts is a wonderful organization who work tirelessly to ensure that music is spread throughout Canada to children who do not have access to it.”

“MusiCounts is very grateful for this new partnership with the CCMA,” said Allan Reid, Director of MusiCounts. “The country music community have been loyal supporters of our charity and this new relationship with the CCMA will serve to strengthen our identity and provide us with an amazing opportunity to raiseadditional funds and awareness for MusiCounts and the many students that benefit from our programs.”

Earlier this year the CCMA also announced its support for the recently created Unison Benevolent Fund, an assistance and referral program, which was created for the music community, by the music community. The CCMA is proud to be involved with this charity. For more information please visit

By developing a strong partnership with MusiCounts and the Unison Benevolent Fund the Canadian Country Music Association looks forward to supporting both of these charities, which will provide supplies and funds to those in need.

About the Canadian Country Music Association® (CCMA®)

Established in 1976, the CCMA® is committed to ensuring the growth of Canadian country music through education, communication, information, promotion and recognition. Core to the organization’s efforts is Country Music Week – an annual event that heightens awareness and increases exposure for Canada’s country artists. A culmination of Country Music Week, the Canadian Country Music Awards™ were inaugurated in 1982 and continue to celebrate the music and artists that represent Canada’s unique culture.

About MusiCounts

MusiCounts, Canada’s music education charity associated with The Canadian Academy of Recording Arts and Sciences (CARAS) is helping to keep music alive in schools across Canada. MusiCounts’ mission is to ensure that children in Canada, regardless of socio-economic circumstances, have access to music programs through their schools. MusiCounts includes Band Aid musical instrument grants, the MusiCounts Teacher of the Year Award, Scholarships and other music education initiatives. MusiCounts is funded by various initiatives such as the JUNO Awards nomineecompilation CDs; annual contributions by Bell Media; Astral Media; TD; SiriusXM Canada; the Slaight Family Foundation; Vista Radio, and supported since inception by EMI Music Canada Inc.; Sony Music Entertainment Canada Inc.; Universal Music Canada and Warner Music Canada Ltd.; as well as JUNO Songwriters’ Circle presented by CMPA and SOCAN; JUNO Cup presented by The Keg Steakhouse & Bar. To date, MusiCounts has awarded nearly $5 million dollars to help keep music alive, impacting 262 Post- Secondary graduates and an estimated 400,000 students, their schools and communities. For more information, please visit:

About Unison Benevolent Fund

The Unison Benevolent Fund is an assistance and referral program – created and administered by the music community, for the music community. A registered charity established in 2010, the Unison Benevolent Fund was designed to provide discreet relief to musicindustry personnel in times of personal hardship and crisis. The Unison Benevolent Fund’s short–term objective is to provide emergency financial assistance and crisis management to those in need, as well as counseling services (personal, financial and bankruptcy, career and legal). The long-term objective is to provide low cost group insurance (health, life, home, auto,gear, etc).

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