This e.p., the newest offering by British group The 1975, is somewhat of a letdown, coming seven months or so after The Facedown e.p. While there are still plenty of moments that possess that sense of breathless revelation they seem to be so very adept at conveying, the presence of material like the song Chocolate dampens this effect. The upbeat, major key accessibility of this track is irksome. It’s not the overtly commercial feel, but the fact that it’s jarringly incongruous in terms of its placement on the e.p. and the overall flow of the music.
This track in particular sounds like a continuation of some of the material on the ‘Sex’ e.p. It would seem that the band’s personality is somewhat schizophrenic, veering between cathartic expression and soul-wrenching confession on the one hand, balanced by some kind of radio friendly dance act. The former is compelling and authentic, while the latter just isn’t.
All the same, Chocolate is a well-written song. As has been noted before, this band is by no means lacking in talent, although taste may be another matter. The song is well balanced from a formal standpoint, with all the necessary structural arcs and climaxes in their proper place.
It’s all very well written and very musically bland; it’s as if they decided to tailor something to the radio instead of just doing what they’re really good at, which is emoting. If they stuck to this, they would succeed in their aim of creating ‘alternative pop music’, because they already have.