by Low Key
Either you love the man or you hate him, but without a doubt Swizz Beatz has had his share of hits in the industry. Blowing up on the scene with the Dmx classic “Ruff Ryders Anthem”, Swizz soon became the toast of the industry. Every artist hoped on the bandwagon and elevated Swizz to one of the biggest names in the industry. From Dmx, to Noreaga to Jay-z, the name Swizz Beatz was literally one every album that came out in the late 90’s. However, as the industry started to embrace Swizz, fans and critics all over started to realize that Swizz’s production was very simplistic, boring and repetitive. After numerous hits, Swizz Beatz quickly became the fad producer of our times. His synthesizer-produced tracks soon became utterly simplistic in nature and down right unoriginal. With rumors circulating that Swizz even stole some tracks off of a Casio programmed keyboard, the industry which once embraced him soon shrugged him off as a gimmick.
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