SEAN DIDDY COMBS AND UNFORGIVABLE WOMAN HOST LAUNCH PARTY WITH LIVE WEBCAST AT MYSPACE.COM

SEAN “DIDDY” COMBS AND UNFORGIVABLE WOMAN HOST LAUNCH PARTY WITH LIVE WEBCAST AT MYSPACE.COM

Nobody throws a party like Diddy and now you can see for yourself

New York, NY (September 18, 2007) – Sean “Diddy” Combs and Sean John Fragrances will launch their first women’s scent, Unforgivable Woman with a celebrity filled event that everyone can view on-line. Making history once again, Unforgivable is the first fragrance to host a launch party to be broadcast live on the internet, allowing millions of viewers to have unlimited VIP access to the red carpet arrivals and even go inside this celebrity packed event. Located inside a $35 million mansion in one of New York’s most exclusive neighborhoods, the party is sure to be the most glamorous and exciting night of the year.

To help take advantage of all the excitement, guest celebrity hosts will guide viewers through the party. They will be your connection to the happenings at the hottest party of the year. Via instant message, hosts will ask user-generated questions to Diddy and the other celebrities strolling down the red carpet. And, it will all happen LIVE. They will next take viewers inside the party to see the elaborate decorations and watch the Unforgivable models acting out scenarios to the entertainment of guests while they hear the music pump from DJ Soul’s table.

To be a part of all of the excitement, log on to the live webcast at www.myspace.com/diddy on September 19th from 10pm-12am EST. You can party with Diddy and Unforgivable no matter where in the world you are.

About Unforgivable:

Sean John’s Unforgivable Woman Suggested Retail Price is $55 USD for 2.5 ounces and $75 USD for 4.2 ounces. It will be available in September of 2007 at Department and Specialty Stores across the country. Photographer, Eric Ogden, shot the Unforgivable Woman campaign, which features a female model, Jessica Gomes, and proves to be as racy as his first fragrance campaign. “The ad really gives you almost a fly-on-the-wall view of something happening that is a little risqué,” said Combs. The comprehensive advertising campaign launches September 2007 in national and regional magazines and non-traditional media. Sean “Diddy” Combs’ Unforgivable Woman television commercials will be accompanied by webisodes – longer versions of the commercials to be made available at both Combs’ web site as well as his MySpace page and www.seanjohnfragrances.com.

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 135 countries and territories under well-recognized brand names, including Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M-A-C, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good Skin(TM), Grassroots, Sean John, Missoni, Daisy Fuentes, Tom Ford Beauty, Mustang, Coach and Ojon.

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