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ROCKO BREAKS OUT OF ATLANTA WITH “UMMA DO ME,” SMASH DEBUT SINGLE FOR ISLAND URBAN – SELF MADE DEBUT ALBUM ARRIVES IN STORES MARCH 18th ON ROCKO’s ROCKY ROAD/ISLAND URBAN IMPRINT

ROCKO BREAKS OUT OF ATLANTA WITH “UMMA DO ME,” SMASH DEBUT SINGLE FOR ISLAND URBAN – SELF MADE DEBUT ALBUM ARRIVES IN STORES MARCH 18th ON ROCKO’s ROCKY ROAD/ISLAND URBAN IMPRINT

ROCKO BREAKS OUT OF ATLANTA WITH “UMMA DO ME,” SMASH DEBUT SINGLE FOR ISLAND URBAN – SELF MADE DEBUT ALBUM ARRIVES IN STORES MARCH 18th ON ROCKO’s ROCKY ROAD/ISLAND URBAN IMPRINT

Behind-the-scenes Atlanta-based hitmaker-turned-artist Rocko has worked with Hitman Sammy Sam, Dem Franchize Boyz, Young Dro, Lil’ Flip, Pastor Troy

Proving that a workaholic ethic is the key to success, Rocko steps out from behind the scenes – as an Atlanta-based artist manager, songwriter, promoter, and head of his own label (Rocky Road) – with his smash debut single as a recording artist on Island Urban, “Umma Do Me,” which moves up to #11-bullet on Billboard’s Hot R&B/Hip-Hop Airplay and Songs charts, in its 12th week out. The video for “Umma Do Me” has entered BET’s “106 & Park” countdown at #10.

“Umma Do Me,” produced by Drumma Boi, is the first single pick from Rocko’s debut album, SELF MADE, arriving in stores March 18th on Rocky Road/Island Urban. “Umma Do Me,” he told Billboard, “was a song I recorded for the streets, and it took off from there… I never meant for it to be a single.” Accidental hit or not, the song cracks the market wide open for SELF MADE, which (also) features production from Cool and Dre, the Runners, Jazze Pha and DJ Toomp. “This album is colossal. It’s much bigger and crazier than that,” he says, referring to the single. “It’s about real-life situations.”

SELF MADE lives up to its title, reflecting Rocko’s rise to the top of the game, a deal-maker who has been putting together hits for most of the millennium. He learned to write and format songs and create beats, while serving as a talent scout for Universal Music. His first act was Hitman Sammy Sam, whose novelty “Step Daddy” earned a deal with Universal. Sam’s 2002 debut album was the first to bear the Rocky Road imprint.

In 2003, Rocko’s first mixtape, NWA (No Wack Artist) featured Juvenile, Turk, Jazze Pha, Bone Crusher, and others. In the interim, continuing to work with Universal, Rocko was connected to deals with Dem Franchize Boyz (their self-titled debut, 2004) and Young Dro (signed to Atlanta-based T.I.’s Grand Hustle label in 2006, distributed by Atlantic). Rocko’s production company also tracked songs for Lil’ Flip and Pastor Troy.

But it was last year’s Swag Season, Rocko’s second mixtape, featuring Jim Jones, Rick Ross, Gotti, and Shawty Lo – along with the original version of “Umma Do Me” – that blew up the scene. 300 spins deep, “Umma Do Me” piqued the interest of fellow Atlien Jermaine Dupri, president of Island So So Def. After Atlanta’s premiere hip-hop magazine Ozone put Rocko on the cover, Def Jam Senior VP of A&R Shakir Stewart brought Rocko to New York to meet Antonio “L.A.” Reid, Chairman, Island Def Jam Music Group. “They had their mind made up,” Rocko says. “I couldn’t even leave the building.”

A ten-year veteran of Atlanta’s competitive hip-hop arena, 29-year old Rocko (Rodney Hill) got his start after graduating high school and working at local

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