N.E.R.D. launches new track exclusively on Zune Marketplace Also participating in Zune Pass advertising campaign and Ignition artist program
In anticipation of N.E.R.D.’s first album in four years, they are currently offering the song “Spaz” exclusively for sale on Zune Marketplace. The track, which is also being featured in the brand’s television and online advertising campaign for Zune Pass, will not be available anywhere else until the release of the new album Seeing Sounds on June 10. The band will offer additional exclusive content as part of the Zune Ignition program throughout the month of June.
N.E.R.D. fans can also link to the band’s profile in the Zune online music community through http://www.zune.net/nerd by creating their own Zune Card, a profile that automatically updates to reflect what they or their friends are listening to and provides a vibrant method of music discovery. Zune is the only digital entertainment brand that delivers an all-in-one experience featuring a portable media player, online store + music community, and DRM-free Mp3s. With Zune Pass, consumers can explore millions of tracks for the price of one CD ($14.99) per month.
The Zune Ignition program gives artists with new releases a unique channel to potentially reach tens of millions of consumers. For the first time, Microsoft has packaged promotional opportunities across Zune, Xbox, MSN, and Windows Media to help artists more efficiently reach consumers in all three audiences. Ignition provides a steady stream of new music through online access to exclusive content, free songs and video downloads, streaming videos, editorial features, and artist playlists. Participants in the Ignition program have included Hot Chip, Ryan Adams, Talib Kweli, Band of Horses, Kenna, and Rogue Wave.