NEW ARTIST TYGA READIES FOR HIGHLY ANTICIPATED ALBUM “NO INTRODUCTION” DUE ON JUNE 10TH THE MTV ‘DISCOVER & DOWNLOAD’ ARTIST WILL VISIT TRL ON RELEASE DATE AND HOLD RECORD RELEASE PARTIES IN NEW YORK, CHICAGO AND LOS ANGELES

NEW ARTIST TYGA READIES FOR HIGHLY ANTICIPATED ALBUM “NO INTRODUCTION” DUE ON JUNE 10TH THE MTV ‘DISCOVER & DOWNLOAD’ ARTIST WILL VISIT TRL ON RELEASE DATE AND HOLD RECORD RELEASE PARTIES IN NEW YORK, CHICAGO AND LOS ANGELES

New artist and Compton, CA native Tyga readies for his highly anticipated album, “No Introduction” to be released on June 10th. The album will be released on Pete Wentz’s (Fall Out Boy) label Decaydance through Travis McCoy’s (Gym Class Heroes) imprint Bat Squad. The 18 year old artist was named “One of the Best Undiscovered Rappers in America” by Vibe Magazine and MTV News declared Tyga “the hottest export out of Compton since NWA.”

The first single off the album is “Coconut Juice” and it is already invading homes everywhere by way of heavy video play on TV and the web. Featuring cameos by Travis McCoy, Lil’ Wayne, and Pete Wentz, the video for “Coconut Juice” has truly become an online sensation having amassed THREE MILLION impressions online in less than 1 month. “Coconut Juice” is a bouncy and infectious summer anthem that is an undeniable smash. The song has sold over 30,000 digital tracks in only 4 weeks and has been added to regular rotations on dozens of Crossover and Top-40 stations.

Tyga’s hip hop roots blend with a pop/rock vibe to make his album a stand out in today’s cluttered musical landscape. He says, “The best advice I’ve ever given anyone is to be yourself and that’s exactly what I did with this album. I’ve made music all of my life and I have definitely tried to present a fresh and new sound that’s never been heard. If other rappers albums are like one big bag of regular potato chips, I’m trying to give people the variety pack – bbq, ranch, salt n vinegar, everything. There’s something for everyone – Enjoy The Chips!”

Additional contagious tracks on “No Introduction” include “AIM,” which talks about how technology is the new form of communication. Tyga raps, “She don’t know me by my name, she just knows me by my AIM,” this song is sure to become the ultimate social networking page pick. “Diamond Life,” which touches on Tyga’s life as part of Hollywood’s elite crowd and the hardships he has overcome to get there has already been selected to be a featured song in XBOX 360’s highly anticipated NFL Madden 2009.
Tyga’s live show has also garnered rave reviews since his breakout performance earlier this month at the Bamboozle Festival where Rollingstone online selected him as “one of five breakout artists” from the festival. Tyga’s hectic touring schedule from now till the end of the summer will include high profile radio shows for stations such as KYLD/San Francisco, HOT-97/New York (‘Summer Jam’) and KZZP/Phoenix, as well as dates on the Ying Yang Twins’ national tour scheduled to begin mid July. Record release parties have also been scheduled during the first two weeks of release in New York, Cleveland, Chicago, and Los Angeles. Tyga will kick off the release of “No Introduction” with his debut appearance on MTV’s ‘TRL’ show June 10th.

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Tyga
No Introduction – In stores 6/10/08
Decaydance/Young Money Ent
www.myspace.com/tyga

About Tyga

Not long ago – Tyga (born Michael Stevenson) was just another kid from the hood struggling to rise above the negativity that surrounded him. Born and raised in the infamous Compton, CA armed with nothing but an amateur mixtape and hunger, he built solid local buzz through impressive live shows and an online hustle. Still, a kid with lofty dreams wondered if he’d ever catch that “big break”. Then one day a conversation at a popular LA sneaker store changed everything.
In the aisle of Flight Club LA he and Travis McCoy from Gym Class Heroes had a debate that switched from ranking the greatest Jordans ever to the greatest rappers. “We started talking about music and I got enough courage to give him my little mixtape” Tyga says. “He was telling me all this stuff he was doing with his band and I thought he was just lying to seem cool. Then one day I saw him on MTV, then I started hitting him up on AIM non stop!” he says with a chuckle. “Next thing you know I’m on tour with him going all over the world. It was crazy.” Travis relates “I can see myself at his age whenever I watch him perform. It’s an innocence and a sense of urgency a lot of artists today lack and it’s an honor for me to welcome him to the inner circle”. Travis signed Tyga to his Bat Squad Records imprint. A bond had been made indeed.

Tyga soon became an unofficial part of Gym Class Hero’s crew and his undeniable presence would be felt at various events, appearances and shows. People began to wonder “who is this kid?” His charismatic swagger gave off the aura of a star while he patiently waited for his real chance to shine.

That moment came at the 2007 MTV Video Music Awards. The night before the show Tyga found out that he would be perform the “Arms Race” remix with Fall Out Boy alongside Travis and Lil Wayne. Unexpectedly thrust into such a huge arena, most young artists would crumble under the pressure. Instead, Tyga stepped up and traded vocal jabs on a stage full of pop-culture heavyweights in front of millions of viewers. The star had arrived.

Thoroughly impressed by the youngster’s gusto, Tyga and Weezy became fast friends. Wayne remembers “At rehearsal I thought he was just a stand in, but when the cameras were rolling I realized he wasn’t playing around”. Soon, Tyga would find himself in the studio with the self-proclaimed “greatest rapper alive” laying down verses for an appearance on the most anticipated album in years – Lil Wayne’s The Carter 3.

Another famous musician known for his ability to spot talent – Fall Out Boy bassist Pete Wentz also took notice. He was so excited he suggested his label Decaydance team up with Bat Squad on a release for Tyga. “Gym Class’ success has opened a lot of new doors for us, “ Pete says “Yeah, it’s different but I think it’d be pretty lame if I only put out stuff that I thought everybody loves or gets. To me this is the future.”

The press has also taken notice with early mentions in Blender, AOL.com and MTV. VIBE magazine even declared him as one of the best undiscovered rappers in America. The fact that momentum has started rolling in Tyga’s favor has not been lost on the humble artist. “I truly am blessed to have such great people believing in me. I’m real lucky and I can’t wait to get out there and make everyone proud. I just gotta stay positive, keep my faith in God and I know things will turn out great”

Tyga’s aptly titled debut album NO INTRODUCTION is set for release this spring. The lead single – “Coconut Juice” – produced by SAM & Sluggo (Gym Class Heroes, Method Man) is a track just screaming to take over radio. Tyga explains the meaning behind the unusual phrase “I don’t drink alcohol, so at parties I would just walk around with a cup mixed with whatever else I could find. When people asked what I was sipping on I would say ‘coconut juice’ because it sounded funny. So I made a song about it.” The album also features diverse production from Patrick Stump (Fall Out Boy, The Roots, Lupe Fiasco) and Stress (Ghostface Killah, Cassidy) as well as appearances by Stump, Travis, & Lil Wayne. Ladies & Gentleman, meet the most famous unknown artist in music, someone who needs no introduction – TYGA

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