World renowned producer and No. 1 hit selling artist T-Pain steps into the forefront of the digital music world with the launch of his full service, independent record label, Nappy Boy Digital.
Nappy Boy Digital provides a direct artist to consumer connection as well as an immediate outlet for T-Pain to release his latest and greatest tracks. Without the constraints of the traditional major label machine, Nappy Boy Digital will deliver new music directly into the hands of millions of online music lovers via all the major digital download sites.
“Nappy Boy Digital is a dream come true for me. I’m excited about bringing music by new artists to people fresh out of the studio,” said T-Pain commenting on the venture. “My life and career so far has been about breaking barriers and this label allows me to continue that by delivering hit songs in real time, no red tape, just good music. You’ll hear us in the clubs and on radio too, but you can discover our tracks where people spend most of their time, on-line. I’m very proud to be out front on an idea like this.”
Since debuting in December 2005 with his monster hit, “I’m Sprung,” Tallahassee, FL native T-Pain has amassed an impressive number of awards and recognition. In 2007, his number one single “Buy U A Drank (Shawty Snappin)” was one of the largest Billboard Hot 100 radio audience records of the year, was downloaded by more than 1.5 million people, and the ringtone was purchased by over 3 million. This brings the cumulative total of ringtones sold by him to over 15 million (excluding collaborations) and makes him the largest seller of ringtones to date.
The multi-talented rappa-ternt-sanga received the 2008 Grammy for Best Rap Song for his appearance on Kanye West’s “Good Life,” and was also nominated four other times including for Best Rap/Sung Collaboration for “Kiss Kiss” with Chris Brown. T-Pain most recently touched the top of the charts with Flo-Rida on the ubiquitous number one single, “Low” and currently has collaborations on the airwaves with Mariah Carey and Lil Wayne on singles from both their respective albums. Billboard magazine snagged T-Pain for their cover in October of 2007, and other top-selling publications such as GQ, Vibe, The Wall Street Journal and USA Today have all written in-depth feature stories about his overwhelming popularity.
T-Pain’s longtime rap collaborator, Tay Dizm serves as the first artist on his newly formed label, Nappy Boy Digital. The Miami-born MC has appeared on both of T-Pain’s full length releases, Rappa Ternt Sanga (2005) and Epiphany (2007) and toured the globe extensively alongside T-Pain. Dizm’s debut single, “Beam Me Up,” was produced by Atlanta hitmaker Bangladesh and features T-Pain and heavyweight Florida rapper, Rick Ross. “Beam Me Up” was made available by Nappy Boy Digital as an itunes exclusive on May 20, 2008 and will receive a web-wide release in the first week of June. “Beam Me Up” will also impact mainstream urban radio on June 16, 2008.
As the brainchild of one of the most prolific artists of the 21st Century, T-Pain’s Nappy Boy Digital is blazing a fresh trail in online music distribution. Leading the pack with five BET Award nominations (more than any other act), T-Pain will continue to be an innovative force in popular music thanks to the introduction of Nappy Boy Digital and it’s first artist, Tay Dizm.