MTV’S BUZZING WITH LAUGHTER ON WEDNESDAY NIGHTS WITH EMERGING ARTIST SHWAYZE AND CISCO ADLER AND THE RETURN OF HIP HOP’S ROYAL FAMILY NEW SEASON OF “RUN’S HOUSE” PREMIERES JULY 16 AND NEW SERIES “BUZZIN'” PREMIERES ON JULY 23
Meet MTV’s newest comedic ensemble as the channel premieres “Buzzin’,” a new reality series starring music artist Shwayze, his best pal and producer Cisco Adler, their partner in crime, tour manager Warren Gumpel and their manager head of Suretone Records, Jordan Schur. Beginning Wednesday, July 23 at 10:30PM ET/PT, fans can catch the misadventures of Shwayze, his wingman and music partner Cisco, best buddy Warren and manager Jordan as they define a whole new California sound. And rounding out the Wednesday night line-up, “Run’s House” returns with new episodes premiering July 16 at 10pm ET/PT.
Showcasing the long road from the trailer park to the top of the charts, “Buzzin’” follows the unlikely pair – Shwayze, the self-described “only black kid in Malibu” and Cisco, the seasoned singer/producer and regular tabloid bad boy – and their crew as their path to stardom hits all the twists, turns and bumps along the way. The music and madness get underway as the boys and their fresh Cali sound get ready to debut their self-titled album on August 19 and as their first single, “Buzzin’” continues to climb the charts. Trying to keep them on track is their tough manager and label honcho, Jordan Schur who has taken artists like Ashlee Simpson and Limp Bizkit all the way to the top. Also along for the ride is their resident right-hand man, tour manager and comrade, Warren. When they guys are in a jam, count on him to be the man with the plan – even if the plan causes more problems than it solves.
The first episode will be available for free on instant release on iTunes, Xbox Live and Amazon for a week beginning July 15. All eight episodes will be available on instant release the day after their on-air premiere. Fans will also be able to feel the buzz at www.buzzin.mtv.com with exclusive trailers and extended scenes from each episode shot by the cast on their vlog cameras, cast bios and pictures, sneak peaks of Shwayze’s new music video and exclusive performance footage of songs from the new album, including their TRL performance. Viewers can also get personal with the cast and create their very own Buzzin’ profile through IamOnMTV.
Also, kicking off another season, MTV welcomes back a fan favorite as Rev Run and his family return with back-to-back episodes of “Run’s House” premiering Wednesday, July 16 at 10:00 PM ET/PT. The tight-knit Simmons clan once again opens the door for fans to watch the jubilations and tribulations of the royal family of hip hop. Season five picks up with the Simmons’ blazing new trails across the map. Viewers will get a rare treat when Rev Run relives the glory days joining pal Kid Rock on tour, as Justine holds down the fort in Saddle River with new addition, baby Miley. Vanessa and Angela are now living the bi-coastal life as they balance their expanding Pastry shoe and clothing line with Vanessa’s acting gigs, and JoJo continues his pursuit of hip-hop stardom as Team Blackout grabs the mic and prepares to take center stage, while Diggy embraces his inner tween and Russy proudly accepts his role as big brother extraordinaire. But rest assured the Simmons family will endure all the chaos with love.
The fourth season averaged a 1.59 P12-34 and ranked #1 in its time period (Thu/10-11p) among P12-34 versus all cable competition. “Run’s House” has reached over 67.1 million total viewers (P2+) with over 34.2 million from its P12-34 core.
“Buzzin’” is produced by Suretone Entertainment and Hoosick Falls Productions; Jordan Schur of Suretone Entertainment and George Verschoor of Hoosick Falls Productions serve as executive producers; Mike Powers serves as executive producer; Andrew Freston is co-executive producer; Liz Gateley and Valerie Elustondo are the MTV executives overseeing production. Steve Bilchik is the MTV talent executive overseeing the project.
Jason Carbone is executive producer and Nick Lee is co-executive producer of “Run’s House.” Mike Powers serves as executive producer. Jacqueline French and Valerie Elustondo are the MTV series executives overseeing the project. Tony DiSanto and Liz Gateley are executive producers. Russell Simmons, Stan Lathan, Will Griffin, John Davies, and Sean “Diddy” Combs serve as creators and executive producers.
Suretone Entertainment Group (SEG) consists of multiple divisions of entertainment businesses all owned and controlled by Chairman Jordan Schur. Schur is the former President of Geffen Records where he served a term of seven years and oversaw careers as diverse as Blink 182, Beck, Counting Crows, Snoop Dog, Mary J Bllige and Ashlee Simpson. Prior to Geffen, Schur founded Flip Records which he still owns and has sold close to 50M records with artists such as Limp Bizkit and Staind. Suretone Entertainment Group (SEG) is comprised of: Suretone Records in partnership with Interscope and the Universal Music Group (the world’s largest music company ), home to Angels and Airwaves, The Cure, The Black Angels, Drop Dead Gorgeous, Eastern Conference Champions, From First to Last, Headway, Meriwether, Robert Fortune Band and Shwayze. SJS Management current roster houses five Suretone recording artists. Suretone Entertainment produces and packages television and filmed entertainment. Suretone Publishing in partnership with Primary Wave Music is home to several Suretone artists including Shwayze. Suretone Merchandise in partnership with TSurt is home to eight Suretone artists. Suretone Entertainment Group operates out of its home in the Universal Music Group building in Santa Monica, CA.
HOOSICK FALLS PRODUCTIONS is an innovative television production company founded by the Emmy-nominated producer/director/writer George Verschoor. Verschoor is considered one of the pioneers of reality programming, having developed, produced and directed the first four seasons of the MTV series “The Real World,” now in its 20th season. Verschoor then continued this successful relationship with MTV by producing and directing other groundbreaking series: “Austin Stories,” “Fear,” and “Undressed.” Verschoor’s company Hoosick Falls Productions has created and produced both reality and scripted formats, such as the comedy “Jamie Kennedy’s Blowin’ Up” (MTV,) and the live music competition series “Nashville Star” (USA Network/NBC.)
Bad Boy Worldwide Entertainment Group (BBWEG) is one of the world’s preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, marketing and advertising, apparel and restaurants. With a collection of businesses whose annual sales are quickly approaching $300 million annually and an employee base that is 600 strong, Mr. Combs is largely responsible for the pop appeal of urban entertainment. Formed in 1994, the flagship company of BBWEG is Bad Boy Records. Today, Bad Boy’s annual sales have reached an overall average of $100 million with more than 75 million records sold worldwide by an impressive artist roster which includes multi-platinum acts the Notorious B.I.G., Mase, 112, Dream and P. Diddy; platinum artists Faith Evans, Carl Thomas and Black Rob; gold artists Total and Craig Mack; and promising up-and-coming artists such as G. Dep, Loon and Cheri Denis. Bad Boy recently moved to 1440 Broadway New York which will become the corporate headquarters housing all Combs’ business entities.
Simmons Lathan Media Group (SLMG) produces, acquires and distributes original urban/hip-hop themed media content, including: fiction and non-fiction film, television, radio, Internet, and theatrical productions. Founded by hip hop mogul Russell Simmons and television pioneer Stan Lathan, the tandem who developed ground breaking shows like Def Comedy Jam and the Tony Award winning Def Poetry on Broadway. For more information on Simmons Lathan Media Group visit www.simmonslathan.com.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space – delivering 90% more streams than in 2006. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.