T.I. READY TO SHOW HIS “PAPER TRAIL”: HIP-HOP SUPERSTAR UNVEILS DETAILS OF NEW ALBUM; “NO MATTER WHAT” STREET TRACK IS EMBRACED BY RADIO & TV; FIRST OFFICIAL SINGLE, “WHATEVER YOU LIKE,” HITS AIRWAVES; “PAPER TRAIL” DROPS IN STORES AND ONLINE SEPTEMBER 9TH
Grand Hustle/Atlantic recording artist T.I. has unveiled further details of his much-anticipated new album, “PAPER TRAIL.” The multiple Grammy Award-winning superstar will release the follow-up to 2007’s RIAA platinum-certified “T.I. vs T.I.P.” on September 9th.
“I just want everyone to know that it’s coming out and that I’m going to answer a lot of questions in the music,” the ATL-based rapper says of “PAPER TRAIL.” “It’s intense and insightful; it’s gonna shake up the game and it’s me at my best.”
“PAPER TRAIL” has been heralded by the street track, “No Matter What,” on which T.I. directly addresses his current life situation. The track – produced by Danjahandz (Timbaland, 50 Cent, Mariah Carey, Danity Kane) – has been building momentum organically, scoring major airplay at Urban and Rhythmic radio outlets nationwide. The song’s companion video is now in “Medium” rotation at BET and in “Heavy” rotation on the network’s Rap City. At MTV, “No Matter What” is in rotation across the spectrum, including MTV, MTV2, mtvU, MTV Hits, and MTV Jams (where it was recently “Jam of the Week”).
The album’s first official single, “Whatever You Like,” has just hit radio outlets nationwide. The song was produced by Jim Jonsin, whose many credits include Lil Wayne’s current #1 smash, “Lollipop.” In addition, “Swing Your Rag,” a brand-new Swizz Beatz-produced track from “PAPER TRAIL,” has just been added to the player on T.I.’s MySpace page, located at www.trapmuzik.com.
* * * * *
“PAPER TRAIL” is T.I. at his best – melding emotive moments like the harrowing “My Life, Your Entertainment” with celebratory anthems such as the cocky “Turn My Beat Down.” In addition to the aforementioned Danja and Swizz Beatz, the production roster includes such studio stars as DJ Toomp (Kanye West, Missy Elliot, Young Jeezy) and Drumma Boy (Paul Wall, Rick Ross, Yung Joc). The result is T.I.’s most potent and important LP to date.
The album follows T.I.’s two previous #1 blockbusters, 2007’s “T.I. vs T.I.P.” and 2006’s RIAA platinum-certified “KING.” With an unparalleled track record of hit singles – including “Top Back,” “Big Things Poppin’ (Do It),” “Why You Wanna,” and the Grammy Award-winning “What You Know” – T.I. is without question one of hip-hop’s greatest stars. In addition to his multiple Grammy Awards, T.I. has been the recipient of a wide variety of honors, including BET Awards, BET Hip-Hop Awards, and Billboard Music Awards.
An accomplished actor as well as a gifted rapper and live performer, T.I. has played acclaimed roles in the major motion pictures ATL and American Gangster. He will be starring in the upcoming Screen Gems film entitled Bone Deep. He will also make a cameo appearance on the new season of HBO’s Entourage.
Earlier this year, Tip found success in cyberspace, launching a social networking website called www.streetcred.com. Added to these endeavors is his much-anticipated clothing line Akoo, which will be in stores this fall.
In 2009, T.I. will be tackling television with an inspirational reality show airing on MTV. The yet-to-be-titled series will center on the rapper’s life on probation in the year leading up to his impending year-long jail sentence.