DIESEL REVEALS ITS DIRTY SECRET Iconic clothing brand offers its fans limited-edition Dirty Thirty denim Become a part of Diesel denim history and get to a participating store by 10am on October 10th

DIESEL REVEALS ITS DIRTY SECRET Iconic clothing brand offers its fans limited-edition ‘Dirty Thirty’ denim Become a part of Diesel denim history and get to a participating store by 10am on October 10th!

Denim collectors can expect lines around the block when Diesel unveils one-of-a-kind ‘Dirty Thirty’ jeans in honor of its 30th anniversary. These ‘Dirty Thirty’ jeans will only be available on October 10 for one day only at select Diesel stores nationwide. To say thanks to its fans for their loyalty and support, Diesel is offering the premium denim for $50 (Diesel jeans entry price point is $160).

‘Dirty Thirty’ denim will be available in two top selling styles: Matic for women and Heeven for men. The product features unique detailing such as a back patch with the xXx sign in Roman numerals to commemorate Diesel’s 30 years along with the words ‘Dirty Thirty’.’ Side embroidery will state the dates 1978-2008 and buttons will be customized with ‘Diesel 1978.’

Shopping frenzies are expected on October 10 at New York City’s Union Square and Lexington stores where a limited number of tickets to Diesel’s “Rock and Roll Circus xXx” event will be given to customers on a first come, first serve basis. On the following day, October 11th, Diesel will throw the world’s largest party spanning 17 cities in 24 hours. The finale takes place at Brooklyn’s Pier 3 in DUMBO.

Pick up your limited-edition ‘Dirty Thirty” jeans on October 10 only at select Diesel stores in New York City, NY; Georgetown, Washington DC; Chicago, IL; San Francisco, CA; Santa Monica, CA; Honolulu, HI; Costa Mesa, CA; Denver, CO; Tampa, FL; Philadelphia, PA; Dearborn, MI; Short Hills, NJ; Miami Beach, FL; San Jose, CA; Pasadena CA; King of Prussia, PA; Aventura, FL; Las Vegas, NV; Portland, OR; Boston, MA; Seattle, WA; Dallas, TX; Orlando, FL; Austin, TX; Los Angeles, CA, Cherry Creek, CO, South Coast Plaza, CA and Atlanta, GA plus the Diesel online store at www.diesel.com.