E-40 on Give Her The Keys Video

E-40 on “Give Her The Keys” Video

“You got my back / Like a tank top”

The Video:

In the latest webisode from E-40, he lets us know what’s behind the track “Give Her The Keys,” off the freshly-dropped Ball Street Journal. 40 says that the track is about giving thanks to the lady in your life with a material display of affection. Translation: give her a car. With the help of T-Pain, 40 keeps it current with some new material that won’t sound tired in the trunk. And so this holiday season we entreat you to heed the word of 40 and show some appreciation for the misses. Let’s hear those keys a-jingling!”

The Background:

He’s a rap innovator, a business-savvy tycoon and one of the music industry’s most consistent success stories. Yes, E-40 is all those things, but he’s probably best known as a slang creator, a man whose distinctive gift of gab gets lifted and used in the rhymes of Jay-Z, Snoop Dogg and others. Now, the man with the terrific tongue returns with his most polished product to date, the imaginatively titled The Ball Street Journal.” Anything that rolls off the tongue slick and is catchy, that’s where it’s at,” E-40 explains. “The Ball Street Journal just flew off the tongue and it’s memorable. This traces everything from the beginning to now. I’ve been through hard times and I’ve been through good times. It’s like a discography of how my life has been, because I touch down on a lot of different angles on the album. It covers all angles of the game.” The Ball Street Journal is available online and in stores nowon Warner Brothers / Sick Wid It Records.

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