MR LIF TO RELEASE I HEARD IT TODAY ON HIS BLOODBOT TACTICAL ENTERPRISES IMPRINT
Mr. Lif’s albums have always had their finger on the pulse of America but I Heard It Today is his coup du sort. Boldly holding a mirror to the face of society, Lif has blended veteran producers such as Edan and J Zone with up and coming producers Willie Evans Jr., Batsauce, Therapy, and Headnodic to create an album that speaks brazenly about the current political issues and agendas Americans and the global community are facing: fear, paranoia, and angst as the U.S. economy collapsed and the bailout bill passed, self hatred in the Black community, and the housing crisis are just a few of the topics touched on through I Heard It Today. Lif takes these negatives and turns them on their head, using them in search of a healthier way of life and a way to achieve freedom and peace of mind through the power of the imagination. In a true “change starts with you” move, Lif is self-releasing the album on his new Bloodbot Tactical Enterprises label on April 21st 2009.
Mr. Lif has been a fixture in the hip-hop world since he stepped on the scene in 1997, releasing a string of EP’s and albums on rap power house Definitive Jux while cultivating a reputation for story telling that ranks him along side such legends as Chuck D, KRS One, Rakim & Guru.
PRESS ON MR LIF
“A rapper as incisive as early-nineties X-Clan and far more crucial in these depoliticized times” -ROLLING STONE
“Sly, studious, and battle-ready, Lif should boost the morale of fans still ruing the day Guru left.” -VIBE
“Lif and learn. Boston’s reflective rhyme warrior, Mr. Lif opens minds with an open mic. He is one of alt-hip hops hottest commodities” -ENTERTAINMENT WEEKLY
“one of underground hip-hop’s most compelling voices”- Chairman Mao, XXL
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[…] to the difficulty that making this album entailed, Lif founded his own label to release this disc. Bloodbot Tactical Enterprises – which unfortunately doesn’t have a website as of yet – has replaced Def Jux as Lif’s […]