Atlanta, GA — Time and time again, we see music artists skyrocket to fame with a monster hit and fall from the spotlight just as swiftly. Sadly, these artists become our “one hit wonders” due to bad contracts, poor relationships and flat out disregard for the future.
Fortunately for Crunk-era phenom Archie Eversole aka Mr. Evasocold, a case of bad business is far behind him as he re-enters the scene in 2009 with the Needlz-produced singles “What Money Sounds Like” and “How You Like Me Now;” a new mixtape Back Like I Never Left slated for release in February; and a full-length album in the works.
Born in Germany on a military base, Archie Eversole became a soldier in Atlanta’s emerging Hip Hop scene at just 16-years-old. He garnered a deal with Phat Boy Records and MCA Records, and released the wildly popular 2002 anthem “We Ready” featuring Bubba Sparxxx. Unfortunately, as the excitement of his debut album Ride Wit Me Dirty South Style grew, things were dissolving behind the scenes.
The success of “We Ready” continued to flourish, as the NFL and NBA picked up the track for seasonal campaigns. Meanwhile, the situation with his recording contract fizzled. Although he was held unwillingly under contract for four years, Archie Eversole finally gained independence in early 2008.
With his sights set clearly forward, Archie immediately joined forces with Slummed Out and Dry Rain Entertainment. Multi-platinum producer Needlz began creating fresh hits for the now 24-year-old lyricist, setting the pace for 2009. Under the guidance of Zingari Management, Archie Eversole is officially back in the saddle with the Core DJ-supported single “How You Like Me Now” and the follow-up club energizer “What Money Sounds Like.”
The upcoming project Back Like I Never Left, hosted by mixtape heavyweight DJ Scream, will serve as a formidable prelude to the full-length album, re-igniting the spark that fans have been missing since Archie Eversole left the scene. Original production on the mixtape includes tracks from Needlz, Grammy-winning St. Louis duo The Trak Starz and their affiliates Da Beat Freakz.
Thus far, he has enlisted some R&B features from Jaiden “The Cure,” K. Michelle of Hitz Committee/Jive and Tydis of Trak Starz Entertainment. As he injects Back Like I Never Left with more creative intensity, Archie Eversole is very focused on a proper re-introduction.
“I want fans to know where I’ve been,” he explains. “I just want them to appreciate the music and the time and effort that goes into it. But more than that is the story behind it, because it is my life and what I had to go through to even get to the point of giving them the music. I want everybody to know I’m back full force. The fans who stayed down with me, I really want them to know I appreciate it.”
ABOUT ARCHIE EVERSOLE
Atlanta’s burgeoning music scene has produced movie-worthy life stories for many superstars, however it’s often the untold stories of artists who got a bad shake that are most intriguing to hear. When the fiery rhymes of Archie Eversole aka Mr. Evasocold hit the airwaves in 2002 with his anthem “We Ready” featuring Bubba Sparxxx, it seemed as though the young MC had it all made – but unfortunate business dealings by his former label stopped him short.
In 2009, Archie Eversole is re-emerging stronger than ever with the Needlz-produced singles “What Money Sounds Like” and “How U Like Me Now;” a new mixtape Back Like I Never Left coming in conjunction with Slummed Out and Dry Rain Entertainment; and a full-length album slated for a 2009 release.
Born on a military base in Germany in 1984, Archie Eversole aka Mr. Evasocold was raised in the College Park section of Atlanta, and later moved to Decatur in his teens. Now residing in Atlanta, he is a hardcore rapper who thrives on street imagery, specializing in lyrics that are descriptive of his impoverished and sometimes violent environment as a youth.
In 2002, when he was only 16-years-old, Archie came off of an eight-month stint in jail for simple assault and recorded his first album Ride Wit Me Dirty South Style under the now-defunct MCA Records. That album produced the Billboard-charting “We Ready” featuring Bubba Sparxxx, which is still a widely recognized anthem to this day. The song garnered respect from the streets to the mainstream, and found its way into multiple campaigns for the National Basketball Association and National Football League.
After a brief hiatus from the music industry, Archie Eversole has set his sights on once again becoming the topic of discussion when it comes to Southern artist dominating the music charts. After an introduction to multi-platinum producer Needlz by manager and music executive Delaney “Music Jones” Douglas, Archie’s new movement with Slummed Out and Dry Rain Entertainment officially kicked off in late 2008.
The powerful new street singles “What Money Sounds Like” and “How U Like Me Now” were both produced by Needlz, who has worked with the likes of 50 Cent, Ludacris, Fabolous, Lupe Fiasco, Young Buck and many other chart-toppers.
“Needlz and I have a real good chemistry, so on the new album I’m working with him on a majority of the project,” explains Archie. “What I’m trying to really get across with the new album is me – my character, my personality and myself. A person has a whole lot more to them than what you see on a day to day basis, so I want my record to represent more of me as a whole. I’m trying to give people a new sound out of Atlanta, from my perspective.”
“I’m gonna always represent Atlanta, because that’s where I’m from,” Archie continues. “Everything I do is Atlanta – from the way I rock my hat to the way I walk. I make a lot of street records because that’s my background, and what I’ve been doing for a long time. But at the same time, as you’re growing up, your maturity in music also does too.”
The upcoming mixtape Back Like I Never Left will serve as a formidable prelude to the full-length album, re-igniting the spark that fans have been missing since Archie Eversole left the scene. Original production on the mixtape includes tracks from Needlz, Grammy-winning St. Louis duo The Trak Starz and their affiliates Da Beat Freakz.
With all comeback stories there are lessons learned, and Archie Eversole can see his future clearly. “Business-wise, if you’ve got good people around you, good things will happen. You can only do your job as an artist, and you need reliable team around you to keep you on point. Musically, I’m fitting into the world with renewed energy, and giving all I can bring to Hip-Hop fans and the people that love music. I already helped create a sound which we call Crunk… I’ve been there and done that, and now I’m trying to take my new sound worldwide.”