Black Milk – Losing Out video featuring Royce 5 9 from the album Tronic

Critical Praise for TRONIC:

“TRONIC could very well be the best end-to-end production job you’ve heard all year… He practically lives inside the beats.” – PitchforkMedia.com

“TRONIC takes Black Milk’s sound and rhyming ability to levels that now appear limitless. This is an early entry for any of the multitudes of album of the year lists soon to appear.” – Okayplayer.com

“No longer human, he’s a creature of sovereign instinct with synthesizers, samplers, and conductor’s wands for limbs. This is what RZA wishes new RZA sounded like.” – CokeMachineGlow.com

“With the near year on the horizon, it could be safe to say that TRONIC will be on the best-of-list when looking back at the albums released in 2008. You want my advice? Get this album and turn the volume up loud, but before that make sure you have a neck brace” – Vapors Magazine

The Video:

Black Milk presents the second video from his acclaimed album Tronic. The track “Losing Out” became an instant classic of Detroit hip-hop when it was first leaked last fall, and Black’s buzz has only increased since then – as has that of his co-star in this video: Royce Da 5’9″. Directed by Anthony Garth.

The Background:

In only a few short years, Black Milk has quickly become one of underground hip-hop’s foremost ambassadors. Realizing his vast reservoir of talent, both independent and mainstream artists looked to Black to give their albums a raw underground sound. Black has since produced and appeared on tracks for an impressive roster of hip hop artists including Genius/GZA, Busta Rhymes, Pharoahe Monch, Kidz in the Hall, Kardinal Offishall, Guilty Simpson, and Strange Fruit Project, among others. Most recently, Black released two albums, The Set Up with Fat Ray and Black Milk Presents Caltroit with Bishop Lamont. Black also handed nearly all the production on elZhi’s The Preface, an album that is making many critics’ Top 10 lists for 2008 and bringing serious attention to Detroit’s music scene. Black also produces and rhymes as a member of the ground Random Axe with Sean Price and Guilty Simpson and will release a full-length album in early 2009. TRONIC is available on CD, vinyl, and digitally via Fat Beats Records now.

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