Ladies and Gents, the legendary Pete Tong returns to the US, curating the most exciting events at this years SXSW and WMC amid a slew of DJ dates across North America. So saddle up in Austin for one hell of a ho-down with Insiders on March 18th at La Zona Rosa. And if that’s not enough to get your bbq sizzling then we suggest you jet set over to Miami during WMC, where it get’s real hot. It has been a big year for Pete Tong already with his Ministry of Sound party Wonderland continuing to go from strength to strength, and his radio show still remaining BBC Radio 1’s Flagship dance show. And as if he’s not busy enough, he launched “Tong Factor” with Beatport, and, along with his booking agency WMA, formed the new electronic music division “William Morris Electronic”.

With WME, Pete signs, develops and represents electronic acts, as well as creating and programming electronic music events. The rational behind Insiders is to create an even platform for these artist, and to break through the norm, and challenge promoters and venues to allow them to curate something eclectic with electric. Let’s face it, good dance music, is just that at the core, no matter what the beat is. As the Figurehead of WME, Pete Tong is connecting with the promoters for the new generation of dance fans. This past CMJ Pete Tong launched a most celebrated and memorable debut for Insiders featuring Soulwax, The Whip, Late of the Pier, Rob Da Bank and a host of others. The media went crazy over Insiders:

“[This show] will be one hot ticket for electronic music during the annual CMJ Music Festival…it’s something we don’t usually get a chance to see here”

“Insiders will bring together the biggest and the best names in electronic music for one extended night for electro’s own “mini-festival”

“Insiders did provide a lot of fun for everyone present that evening, laying the ground work, and highlighting the future of electronic music. In a time when deejay sets are frequently delivered from behind laptops (which can still be art depending on who’s doing it), Insiders brought many electro acts who do more than that to the forefront.” Brooklyn Vegan

What you’ll hear in Austin is Rye Rye rhymes from the booty-shaking capital of Baltimore. Along with grammy-nominated Canadian transcender of genres Deadmau5, Berlin-based beat masters Booka shade, Bowiesque dance-rockers Late of the Pier, and two very different DJs whom we admire will be premiering their live bands Kissy Sell Out and Damian Lazarus.

Insiders is your coolest ticket for your get down n’ dirty dancing featuring the nastiest beats your ears will hear and your souls will thank us for in 2009.

In Miami, Pete has produced yet another event featuring an incomparable array of today’s most compelling artists on the scene Erol Alkan, James Zabiela?, Tiefschwarz?, Dubfire, MANDY, Timo Mass and Heidi.. And that’s a whole other story we will share with you next week. Stay tuned for more WMC updates.

What Pete brings to the club experience by curating his mixes for the dancefloor he takes one step further and curates the live stage with groundbreaking talent. And in the same vein, he’s created the Tong Factor with Beatport, an on going A&R project for up and coming producers which he plays on his essential mix and distributes on his “White Label”, a digital label created by Beatport.

Most of all we know Pete Tong as one of the most Popular djs both on the airwaves (Around 1,000,000 people listen live to his Friday night ‘Pete Tong Show’ on BBC Radio 1 – the UK’s flagship radio station Pete’s Friday night show is consistently one of the most popular Radio 1 shows on the BBC iPlayer, beaten only by the long-standing Essential Mix) AND on the dancefloor: Pete’s UK residency Wonderland is the most popular night at the legendary Ministry Of Sound, constantly sold out. Wonderland takes over Ibiza’s Eden every Friday night with an amazing array o f the word’s best DJs as guests spanning the summer months from June 5 – September 25.

So you got to ask yourself, who are you going to trust to put on one hell of a dance show? Pete Tong!

Insider’s Showcase
La Zona Rosa
Wednesday, March 18, 2008
Doors open at 7:30pm

About the talent:
2008 was a huge year for Booka Shade, touring extensively the world over and releasing “The Sun and The Neon Light” their follow-up to the equally critically acclaimed “Momento.” Catch the live act that Resident Advisor named as one of the Top 5 of last year.

Grammy-nominated Deadmau5 has been touring the world on his Beatport Tour and will be gracing the US shores for some incredible sets. His US tour will include two days at Ultra Music Festival and will be in support of his upcoming EP.

UK buzz band Late of the Pier have taken America by storm over the last year with the release of their debut album “Black Fantasy Channel” and will be making stops at WMC and Coachella amid a spring tour with The Whip.

Damian Lazarus is taking a left turn this spring with the release of “Smoke the Monster Out” on Get Physical Records, showcasing his own vocals and constructing a fluid album deviating from his dance-floor singles. His set and upcoming album are definitely not to be missed!

Kissy Sell Out has earned his reputation by becoming the remixer-du-jour for a smattering of celebrated artists ranging from Mark Ronson, Calvin Harris, Datarock, Chromeo and Dragonette, to Groove Armada and Gwen Stefani. He will be releasing his debut “Youth” this spring on his own imprint San City High.

Things are surely skyrocketing for this Baltimore native who is set to release in 2009 her debut album on the recently signed to Interscope Records. Huge fan M.I.A. will be producing this highly anticipated record, so expect to be blown away.

After SXSW, Pete Tong will be headed out across North America from March 19 – 28, displaying the DJ skills that has made him one of the word’s most sought-after and respected DJs.

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