DIPLO’S MAD DECENT PARTNERS WITH DOWNTOWN MUSIC
“Since it’s formation in 2006, Mad Decent has made a significant impact on the independent music community.”- ANTHEM MAGAZINE
Downtown Music is pleased to announce its newest joint venture with Philadelphia impresario Diplo’s label, Mad Decent. Grammy-nominated DJ & producer Diplo was first recognized as one half of the genre-defining DJ Crew Hollertronix and the mastermind behind his now legendary mixtape with M.I.A., Piracy Funds Terrorism. In 2006, Mad Decent opened its doors as a vehicle to break new artists discovered by Diplo from his travels around the world. From Brazil to Baltimore, artists such as Bonde do Role, Blaqstarr, Rye Rye, Crookers, Boy 8 Bit and South Rakkas Crew have come into the dance/hip-hop/electronic scene under Diplo’s watchful eye. Becoming a household name amongst the bloggerati and musical tastemakers, Diplo has created an environment with Mad Decent that supercedes the common role of record label and has become a cultural curator. Mad Decent now joins forces with one of todays most illustrious and lauded labels, Downtown Records, to bring even more great music into the hands and hearts of fans all over the world.
With the help of creative partner Switch and label manager Jasper Goggins, one of the founding partners of Turntable Lab, Diplo plans to take Mad Decent on an even greater global music journey. Upcoming releases from Mad Decent will include music from Philadelphia punk band Popo, London’s genre-less pioneer by way of dubstep Rusko and the first ever Mad Decent compilation, not to mention the hot and hugely hyped Diplo & Switch Major Lazer collaboration Guns Don’t Kill People…Lazers Do, out June 16th on Downtown Records.
Josh Deutsch, Chairman & CEO of Downtown Records on the partnership: “I am extremely excited about Downtown’s partnership with Diplo and the Mad Decent label. Diplo is one of the most multi-faceted and innovative artists in music today. An artist, producer, DJ, tastemaker and cultural icon, Diplo’s influence and vision will continue to shape the musical landscape in the coming years. With Mad Decent, he has already created a forward-thinking label and culture, incorporating the best talent and creative resources with innovative business models that reflect a rapidly changing market. I am confident the Mad Decent/Downtown joint venture will afford Diplo and his excellent team the opportunity to continue to grow the Mad Decent brand in its own unique way, drawing on Downtown’s marketing, promotion, publishing and licensing resources to achieve tremendous successes.”