Kero One – When The Sunshine Comes video from the album Early Believers

Video: Kero One – “When The Sunshine Comes”

Kero’s Album Early Believers Drops Today, New Video Debuts on MySpace

Critical Praise for Kero One:

“The production on Early Believers is beautiful.” –

“Kero relies on excellent production, live instrumentation and honest lyrics from his point of view to make an album that flows from start to finish and will most likely end the year in more than a few top ten lists.” – Evolving

The Video:

Artist and Plug Label head Kero One has been keeping himself busy lately and lucky for us, we get to reap all the benefits. Today, we get two healthy helpings from Kero: His sophomore effort Early Believers is out today and we also get to peep his second music video, this time for the follow-up single “When The Sunshine Comes” featuring British singer Ben Westbeech. Strolling along a beautiful beach in sunny California, Kero illustrates the story of two young souls, John and Jane. John is in med school and falls head over heels for Jane, a sweet, carefree party girl. Soon the two lovebirds tie the knot but the pressures of the impending marriage get the best of young John he begins to revert his days of partying. When Jane discovers what he’s been up to, the wedding bells stop ringing. Months later we see Jane out with friends again, but one night she has one drink too many. In a dreary hospital bed Jane opens her eyes, lucky to be alive, and who is the young doctor she sees standing over her smiling…? Creatively directed by Byron Chan, the video gives us a short but sweet love story, just in time for spring.

The Background:

Former web designer by day and rapper/producer/DJ by night, Kero One, stands as a true testament to the do-it-yourself success story. His early career was marked by endless hours of researching, cold calling, and networking to gain exposure for his debut, self produced project Windmills of the Soul. Persistence paid off with a little help from fate when one of the 50 copies of his album was picked up in a tiny record store in Tokyo, Japan. Success was immediate, as Windmills of the Soul became a hit overnight, which opened the floodgates for international touring and performance opportunities. Three years later, after a Best Hip Hop Album of 2006 award and collabos with Talib Kweli and Mark Farina, Kero One is back with his sophomore album entitled Early Believers, via his label, Plug Label. Modulating from soulful jazz tinged tracks to upbeat synth-driven party bangers, Kero One features some his favorite vocalists such as Giles Peterson protégé UK singer Ben Westbeech, Finland’s own modern day “Stevie Wonder,” and Portland’s Ohmega Watts. Early Believers will be released in April 2009, just in time for spring cleaning and summer fun.

“When The Sunshine Comes” video

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