Kero One – Behind The Scenes Of When The Sunshine Comes Exclusive Look At Kero One On The Set Of His New Video

Kero One – Behind The Scenes Of “When The Sunshine Comes” Exclusive Look At Kero One On The Set Of His New Video

Critical Praise for Kero One:

“The production on Early Believers is beautiful.” –

“Kero relies on excellent production, live instrumentation and honest lyrics from his point of view to make an album that flows from start to finish and will most likely end the year in more than a few top ten lists.” – Evolving

The Video:

Kero One invites us behind the scenes of the”When the Sunshine Comes” video shoot, where we can view the set, get a glimpse of how seemingly mundane shots are transformed into art, and hear from director Byron Chan. If you haven’t already, check out the full video to see how Chan’s vision coupled with Kero’s lyrics and personality make “When the Sunshine Comes” message come to life.

The Background:

Former web designer by day and rapper/producer/DJ by night, Kero One, stands as a true testament to the do-it-yourself success story. His early career was marked by endless hours of researching, cold calling, and networking to gain exposure for his debut, self produced project Windmills of the Soul. Persistence paid off with a little help from fate when one of the 50 copies of his album was picked up in a tiny record store in Tokyo, Japan. Success was immediate, as Windmills of the Soul became a hit overnight, which opened the floodgates for international touring and performance opportunities. Three years later, after a Best Hip Hop Album of 2006 award and collabos with Talib Kweli and Mark Farina, Kero One is back with his sophomore album entitled Early Believers, via his label, Plug Label. Modulating from soulful jazz tinged tracks to upbeat synth-driven party bangers, Kero One features some his favorite vocalists such as Giles Peterson protégé UK singer Ben Westbeech, Finland’s own modern day “Stevie Wonder,” and Portland’s Ohmega Watts. Early Believers will be released in April 2009, just in time for spring cleaning and summer fun.

Behind The Scenes of “When The Sunshine Comes”

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