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NIKE+ PARTNERS WITH SEMINAL HIP HOP ARTIST DE LA SOUL TO RELEASE ARE YOU IN?: NIKE+ ORIGINAL RUN

NIKE+ PARTNERS WITH SEMINAL HIP HOP ARTIST DE LA SOUL TO RELEASE ARE YOU IN?: NIKE+ ORIGINAL RUN

De La Soul, one of the most influential hip hop artists of the last two decades. Commemorating the 20th Anniversary of 3 Feet High and Rising, De La Soul’s groundbreaking debut record, ARE YOU IN?: Nike+ Original Run is the group’s first released original material in five years. The record is available today through the Apple iTunes Music Store for $9.99.

With additional production by Chicago-based DJ/Production-duo Flosstradamus, ARE YOU IN?: Nike+ Original Run is a unique album written specifically for runners, but its allure extends to all music fans. Posdnuos of De La Soul explains, “When we first heard about this project we were psyched on the challenge. We pride ourselves on being able to get bodies moving, so it was cool to do it with a specific goal in mind – giving runners the sonic fuel to clock some miles.”

ARE YOU IN?: Nike+ Original Run is a continuous full-length body of music that reflects the arc a runner experiences during a run. Commissioned by Nike, this is the fifth release in the Nike+ Original Run series following releases by artists such as A-Trak, Aesop Rock, LCD Soundsystem and Crystal Method.

The release also features cover artwork by famed designer Joe Buckingham and an exclusive single.

Also check out the exclusive interview with De La Soul discussing their writing process for ARE YOU IN?: Nike+ Original Run.

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