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F.L.Y. – FAST LIFE YOUNGSTAZ – “SWAG SURFIN’” OUTTA THE SOUTH WITH 2009’s TOP DANCEFLOOR PHENOM!

F.L.Y. – FAST LIFE YOUNGSTAZ – “SWAG SURFIN’” OUTTA THE SOUTH WITH 2009’s TOP DANCEFLOOR PHENOM!

JAMBOREE DEBUT ALBUM TO ARRIVE JUNE 23rd ON DEF JAM

“Swag Surfin’” spreads nationwide from HBCU circuit – bulleted at #18-bullet Urban

For the three members of Fast Life Youngstaz aka F.L.Y., the phenomenon of “Swag Surfin’” that first hit in the summer of ’08 and exploded in 2009 – has been a straight shot to stardom. Newly-signed to Def Jam Recordings, a division of Island Def Jam Music Group (IDJ), F.L.Y. has completed its debut album, JAMBOREE, which will arrive June 23rd in the physical and digital marketplace.

In the two months since “Swag Surfin’” impacted at Urban and Rhythmic radio in, it has grown to 11.3 million audience and sold more than 48,000 digital copies. The track jumped to #18-bullet (from #24-bullet) last week on the Urban Mediabase side. “Swag Surfin’” is viral on the Internet – over 2.1 million audio plays on MySpace, while the video has posted over 144,000 views at YouTube, over 46,000 views posted at MySpace, and so on.

“If you go on YouTube and type in ‘Swag Surfin’,” says Mook, “you’ll see videos of people inside clubs going from side to side in a wavy motion, surfin’.” What started in the clubs has moved into the light: “We got bands, drill teams and college basketball teams playing it before they run out for their games. The Atlanta Hawks come out to ‘Swag Surfin’’ now too. It’s just a whole buzz we have that’s building up.”

F.L.Y. – 21 year-old rapper Mook, Myko McFly (20) and Vee (22) – natives of Stone Mountain, Georgia, saw their melodic sing-song track build from a fresh sound down South less than one year ago. It didn’t take long for IDJ Chairman Antonio ‘L.A.’ Reid to catch the “Swag Surfin’” wave and bring the guys up to New York. The phone call came in January, and F.L.Y. found themselves showcasing for Mr. Reid less than 24 hours later. “We made sure we gave L.A. Reid the best show he’d ever seen,” Mook understates.

Among the new and upcoming producers that F.L.Y. is working with on JAMBOREE is Kevin “KE on The Track” Erondu. In addition to “Swag Surfin’,” KE produced “Bands,” in which F.L.Y. plays off the kinetic energy of collegiate halftime shows. “The beat itself sounds like you’re in the band room at a HBCU football game,” says Mook, invoking the circuit of ‘historically black colleges and universities’ across the south. “I believe the rest of the country will catch on to the F.L.Y. movement because it’s like a wave,” Vee concludes. “And you don’t want to be left out or you’ll drown.”

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Learn how to Swag Surf:

Official ‘Swag Surfin” video

F.L.Y. (Fast Life Youngstaz)
Jamboree – In Stores June 23
Def Jam Records
www.swagsurfin.com

About F.L.Y.

Although many artists ride the wave of success, only a few stay on top. Luckily for the Fast Life Youngstaz a.k.a. F.L.Y., they have sailed straight to stardom. Hailing from Stone Mountain, GA, the three members of Def Jam’s newest hip-hop group have made a tremendous splash all over the country with their dance-driven smash hit “Swag Surfin’.”

“If you go on Youtube and type in ‘Swag Surfin’’ you’ll see videos of people inside clubs going from side to side in a wavy motion, surfin,’” says 21 year-old rapper Mook, who helped pen the hit with fellow group members Myko McFly, 20 and Vee, 22. “We got bands, drill teams and college basketball teams playing it before they run out for their games. The Atlanta Hawks come out to ‘Swag Surfin’’ now too. It’s just a whole buzz we have that’s building up.”

After releasing “Swag Surfin’” in the late summer of 2008, the Fast Life Youngstaz melodic sing-song style started to burn like wildfire throughout the Southern United States. It didn’t take long before Def Jam president L.A. Reid caught wind of the fresh new group and invited the guys to perform live for him in New York City. Although the guys had only been a group for close to two years, they were already performed numerous times in and around Atlanta.

“It was like six in the afternoon on January 20th of this year and our manager Prophet called us and he was like, ‘We’re going to New York tonight,’” remembers Myko. “So we flew in that night and the next morning we got up, went shopping and then we did a showcase for L.A. Reid around three o’clock.” “We actually performed the whole show that we do,” adds Mook. “Once “Swag Surfin’” dropped that was it, we pretty much could have walked out of the office but we didn’t. We made sure we gave L.A. Reid the best show he’d ever seen.”

F.L.Y. signed their deal with Def Jam later that week. Since securing their spot on hip-hop’s most revered label, they have been hard at work recording their debut album, Jamboree. “We pretty much work with a lot of new up and coming producers,” says Mook. “We make feel good music because, you know, it’s a recession and everybody’s down but we’re bringing the party back.”

Jamboree is a spirited ride through the F.L.Y. guys’ everyday life. Songs like “Across The Globe” let listeners in on what it’s like to live life in the fast lane. “’Across the Globe’ is for the ladies,” says Vee. “It’s pretty much telling that one girl that we’ve been meeting a lot of girls and going to a lot of different cities but when we come home, she’s the only one that matters.”

On the KE produced track “Bands,” F.L.Y. play off the kinetic energy of collegiate halftime shows. “The beat itself sounds like you’re in the band room at a HBCU football game,” says Mook. “The title ‘Bands’ actually has about three or four different meanings that we’re playing off of in the song.”

With a supreme sense of style, F.L.Y. are just as comfortable in the mall as they are in the studio. On “Mr. Lennox” Myko, Mook and Vee rap about their shopping exploits while simultaneously raising the fashion bar.
“We’re really trendsetters,” says Vee. “We dress like we’re about to play golf in Polo and Lacoste with a lot of bright colors. Whatever we do somebody else is going to dig it and do the same thing.”

In an effort to quiet any would be skeptics, F.L.Y. recorded “Stop Hatin’ ‘09” which details their road to success and their unique take on down-South hip-hop. “We’re versatile,” says Myko. “We can pretty much adapt to any style of music.” “In a lot of our songs there’s a lot of harmonizing and real melodic flows with different types of word play and metaphors,” adds Mook. “We like to have fun on our songs. You’re going to want to dance every time you hear a FLY record.”

Armed with their debut album Jamboree, F.L.Y. are ready to take everyone who’s listening on a ride. “I believe the rest of the country will catch on to the F.L.Y. movement because it’s like a wave,” says Vee. “And you don’t want to be left out or you’ll drown.”

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