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Diesel:U:Music Tour NYC Line-Up Includes Drake, Passion Pit, Theophilus London, The Roots

DIESEL:U:MUSIC TOUR STOPS IN NYC, MAJOR LINE-UP

Diesel Radio to broadcast live from Diesel 5th Avenue Planet store

July 15, 2009. New York City. The 2009 Diesel:U:Music winners, HEARTSREVOLUTION and The Terror Pigeon Dance Revolt! will perform live July 30th at NYC’s Webster Hall alongside an all-star line-up: Theophilus London with a surprise guest; Passion Pit; Cobra Starship, hip-hop’s newest all star Drake; and Grammy® winning The Roots with a special guest collaboration. Stay tuned as these mystery guests are unveiled week-by-week leading up to the performance.

All Diesel fans will have a chance to witness this private event with a limited amount of invitations to be given away at participating Diesel stores. One must show up to participating stores in a pair of Diesel jeans to qualify.

July 25th and 26th at Lexington at 60th Street at 5pm (until supplies last)
July 27th and 28th 5th Avenue and 54th Street at 5pm (until supplies last)
July 29th and 30th Union Square at 14th Street at 5pm (until supplies last)

The first-ever fashion brand to launch a radio station in 2008, Diesel announces Diesel Radio to launch live in NYC Monday for six days. Starting July 20th through July 25th the window of the 5th Avenue Planet store will turn into a living radio station. The west-facing window looks out onto 5th Avenue and measures 18 feet by 8 feet. Over 50 shows will take place live in the window.

Special technology will be applied to the window in which consumers will be able to listen to the recording while viewing the station from outside. Station hours are from 10am to 9pm, each of the six days. Daily schedule and guest bios to post each and every day on www.dieselumusic.com.

Sample guest-hosted programs include: Les Savy Fav; Lightspeed Champion; DFA; DGI Management and its artists, including the likes of The Misshapes, DJ Cassidy, Paul Sevigny, DJ Ruckus, DJ Berrie and Aaron LaCrate; comedian John Roberts; Jarrod Gorbel; Anti Pop Consortium; Hundred in the Hands; Throne of the Blood (James Friedman) and Trouble and Bass.

There’s more….inside the store, a special platform will be built one-story high (12 feet high) where over 10 live performances will happen throughout the week (two per day). Admission is free and guests can enjoy the line-up live on the second and third floors. With the location of Diesel on 54th and 5th Avenue, one will be able to witness the performance while strolling down 5th. Over 40,000 people stroll the avenue every day. Sample performances: Zoe Kravitz and her band Elevator Fight; Von Haze and Sean Bones

NY tour stop follows the Berlin show which took place on July 3rd. Next stop will be Tokyo on August 7th: stay tuned through www.dieselumusic.com!

Diesel:U:Music winners HEARTSREVOLUTION and The Terror Pigeon Dance Revolt! are now touring the world from July to December across the world’s greatest cities – including Berlin, Paris, Madrid, London, Tokyo and New York – to promote their music alongside established local music names. The concerts will broadcast to millions online.

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