ALICIA KEYS TO PERFORM WITH JAY-Z WHILE EMINEM MAKES SPECIAL APPEARANCE DURING THE “2009 VIDEO MUSIC AWARDS” ON SUNDAY, SEPTEMBER 13, 2009 AT 9PM ET/PT Megan Fox, Jimmy Fallon, Jennifer Lopez, Shakira, 50 Cent, Jack Black, Andy Samberg, Kristin Cavallari, Pete Wentz, Gerard Butler, Tracy Morgan, Adam Brody, Jamie-Lynn Sigler, Alexa Chung, Gabe Saporta of Cobra Starship and Justin Bieber To Present At The 26 th Annual Awards Show Airing Live From New York City On Sunday, September 13 at 9:00PM, (Live ET/Tape Delayed PT)
MTV has announced that Alicia Keys will join JAY-Z onstage to perform “Empire State of Mind” from his latest album The Blueprint 3. Eminem will also be making a special appearance during the “2009 MTV Video Music Awards” on Sunday, September 13, 2009 at 9PM (Live ET/Tape delayed PT). In addition the biggest names in music, TV and movies are confirmed to present including Megan Fox, Jimmy Fallon, Jennifer Lopez, Shakira, 50 Cent, Jack Black, Andy Samberg, Kristin Cavallari, Pete Wentz, Gerard Butler, Tracy Morgan, Adam Brody, Jamie-Lynn Sigler, Alexa Chung, Gabe Saporta of Cobra Starship and Justin Bieber who have joined Ne-Yo, Nelly Furtado, Robert Pattinson, Kristen Stewart, Taylor Lautner, Chace Crawford, Leighton Meester and Miranda Cosgrove.
As previously announced, comedian Russell Brand will host the show, and Beyoncé, Lady Gaga, Green Day, P!nk, Taylor Swift and Muse are confirmed to perform. Wale and the legendary go go band UCB will be the official VMA house band and will collaborate with artists including Kid Cudi, All-American Rejects, Pitbull and 3OH!3. Viewers will also be treated to an exclusive first looks at Michael Jackson’s THIS IS IT and The Twilight Saga: New Moon trailers during the show.
MTV News and V CAST from Verizon Wireless are giving customers an All Access video pass to the 2009 VMAs, with an unprecedented inside look at the making of the biggest music event of the year. Verizon Wireless customers can sign up for VMA text alerts by texting VIP to 8911 to receive VMA news insider reports delivered directly to their Verizon Wireless phones.
Viewers can vote for the “Best New Artist” category throughout the show, live on September 13 at vma.mtv.com.
MTV, Pepsi and Rock Band™ have created a new category at this year’s VMAs, “Best Performance in a Pepsi Rock Band Video” that allows fans, for the first time, to win their very own Moonman. This summer, contestants entered their original Rock Band™ music videos, which fans will then vote on to select the ultimate winner. Viewers can help decide which band will travel to the “2009 MTV Video Music Awards,” walk the red carpet, receive their Moonman, and be featured in an MTV produced promotional spot airing the night of the show by logging on to www.PepsiRockBand.com from August 8 – September 1.
Shugoll Research and Telescope are the Official Business Advisors of the “2009 MTV Video Music Awards” Nominee and Winner Voting periods.
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the “2009 MTV Video Music Awards.” Dave Sirulnick is Executive Producer. Garrett English is co-Executive Producer/Executive in Charge of Production. Amy Doyle is co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Jen Jones is Producer. Hamish Hamilton is Director. Robin Reinhardt-Locke is Celebrity Talent Executive.
Official sponsors of the “2009 MTV Video Music Awards” are 5 ® Gum, Febreze, Pepsi, Rhapsody ®, Sears, Taco Bell ®, U.S. Army and Verizon Wireless.
The “2009 MTV Video Music Awards” will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of 68 channels reaching 577 million households around the world as well as through syndication. In addition, its convergent programming & content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 27 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 21.7 million monthly unique visitors during the first quarter of 2009 — up +7% from the 4Q/2008. Total video streams for the first quarter of 2009 increased by 13% from 4Q/2008 and by 21% over the same time period last year. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.