ESSO Looks To Become Everyone’s Favorite Freshman on MTVu

“Don’t Stop ‘Til You Get Enough”

ESSO Looks To Become Everyone’s Favorite Freshman on MTVu

ESSO continues to gain momentum with his well received project “Off the Wall”. Two weeks after the debut of his video for the first single, “Don’t Stop” on MTV2, MTVu and MTVjams, it has been entered in the Pick Your Favorite Freshmen of the Week contest.

MTVu gives emerging artists a chance at fame with their weekly installment of The Freshmen. Each week, contestants have their videos featured on air and online for the chance to get an automatic add into rotation on the channel the following week. Starting Monday morning, fans can vote numerous times a day online until that Friday at 2:00 PM (EST). At that time, ballots will be tallied and the winner will be announced.

The concept for the video, “Don’t Stop”, stems from the King of Pop’s first solo work music video. Shots filmed in front of a green screen were transformed into the animated, vibrant and colorful finished product that has wowed audiences so far. “Don’t Stop” was directed by Joseph Puma, who first worked with ESSO on the video for his freestyle over GLC, Kanye West & T-Pain’s “Flight School.”

To view the “Don’t Stop” video:



Evolution is change in the inherited traits of a population from one generation to the next. When referring to ESSO, the Theory of Evolution is at the heart of where he stands right now, and a major influence in the direction of how he expresses himself musically. Since releasing ESSOcentric in October 2006, and the follow-ups ESSObama: The Champagne Campaign and E3: E-Day, ESSO has quickly become one of the most well known independent artists in New York City. He is currently a staple among internet blogs and websites which have been generating traffic and featuring his two songs from the latest album. For the past three months, on a weekly basis, the talented emcee participated in “Gimme A Break” on the “Morning After with Angela Yee” on Sirius Radio’s Shade 45. You can find ESSO in the September issue of XXL magazine which is celebrating its 12th Anniversary and the Fall fashion issue of YRB.

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