DON’T CALL IT A COMEBACK! MTV2 BECOMES THE DESTINATION FOR ALL THINGS HIP-HOP AS “SUCKER FREE DAILY” PREMIERES ON MARCH 15 AT 3PM ET/PT
“Sucker Free Countdown” Creates the Ultimate Hip-Hop Destination Sundays at 12pm ET/PT
DJ Envy to Host “Sucker Free Daily” and “Sucker Free Countdown”
New York, NY (March 15, 2010) – Today, MTV2 premieres the reinvention of the hit “Sucker Free” franchise, reminding fans that if it happens in hip-hop it happens here. Hosted by DJ Envy – the “Mixtape Legend” – viewers can catch “Sucker Free Daily” for updates on what’s new in music on weekdays (Monday through Thursday) at 3pm ET/PT and tune in to “Sucker Free Countdown” each Sunday, beginning March 21 at 12PM ET/PT for the hottest videos of the week and final word in hip-hop. DJ Khaled drops by to kick off the first episode of Sucker Free Daily to talk about his new album “Victory.”
During the week, DJ Envy will present the hit videos taking over the hip-hop game on “Sucker Free Daily.” From club bangers to tracks that make the speakers jump, “Sucker Free Daily” is the show to see for hot new music taking over the airways. Plus we will feature the latest news in music, movies and entertainment all centered around the hip-hop culture. “Sucker Free Daily” will download music fans on everything from the latest online exclusives to top ringtones to the regional radio hits.
“Sucker Free Sundays” will cap the week off with a full day of non-stop hip-hop entertainment. On “Sucker Free Countdown,” DJ Envy will serve up the top 15 videos of the week. He will also sit down with the freshest faces in music, catch up with legends in the industry and get the inside scoop on everything from film to entertainment to sports. In addition, viewers will hear recaps of the top stories that grabbed the headlines throughout the week.
As host, DJ Envy will bring the legacy of “Sucker Free” to a new generation of viewers. Envy has perfected the art of mixing music throughout his career and parties it up each day with radio listeners on the afternoon radio shows: “Envy’s New at 2” on Power 105.1 and “Hip Hop Nation” on Sirius XM Satellite Radio. DJ Envy has also garnered production credits working with artists such as Fabolous, Foxy Brown, Murder Inc. and DMX.
“Sucker Free Sundays” has been a constant staple on the network over the years. Viewers have tuned in to see the newest music videos, hear exclusive freestyles from rap greats and hear the newest mixtapes first. “Sucker Free Countdown,” has kicked off 2010 with a bang. Ratings for the show are up +36% versus the same period last year with P12-34, +25% among M12-34 and +32% among total viewers.
“Sucker Free” is Executive Produced by Eric Conte with Paul Ricci as Supervising Producer. Candida Boyette acts as Sr. Producer for “Sucker Free.”
MTV2, Man’s Best Friend, has the highest concentration of males 12-34 on TV today. A vibrant mix of music, lifestyle and action sports programming, MTV2 has reflected the habits and behavior of young people since its launch in 1996. MTV2’s audience has grown each year and the channel is currently available in nearly 80 million homes. MTV2 is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.