DaVinci – Concrete Jungle Juice video

DaVinci – Concrete Jungle Juice video

The official video for DaVinci’s “Concrete Jungle Juice” from his The Day The Turf Stood Still album out now.

What makes DaVinci so dynamic is that he consistently establishes expectations and consistently breaks them afterward. While The Day The Turf Stood Still’s first single, “What You Finna Do”, painted a picture of gentrification affecting his neighborhood, The Fillmore, DaVinci’s second single, “Ben”, took a look at society’s infatuation with money; all with DaVinci’s block-influenced point of view. With his latest single, “Concrete Jungle Juice”, premiering today on Pitchfork, DaVinci again shows off his diversity, with his gruff voice and watery flow working overtime for nearly three minutes, unimpeded by a chorus.

The song title – inspired by DaVinci’s drink of choice at the time, the mixing of Gin and Tampico – sets up expectations of a tough party song. But while the video has scenes of DaVinci looking and talking tough – “I keep committing crimes when you hear me on these beats. A high hat homicide, bass-line battery/ Snare drum slayin’, it’s a kick drum casualty” – the video is also a statement for the Bay Area rapper. “We wanted to remind people we’re from San Francisco,” says DaVinci. “The skyline intro; the Giants fitteds; the orange and black imagery. We’re from the Bay.”

The Background:

The Fillmore District has bred more rappers per capita than any other district in San Francisco, and although the older generations recall its rich musical history rooted in Jazz, the Fillmore today is rife with drugs, turf wars, and mass gentrification. DaVinci, a young MC raised in the Fillmore, is a prime example of the duality of this area, who at the age of 13 was homeless, hungry, and hopeful for a way out. Explains DaVinci, “My music has everything to do with my environment: from robbing, killing, pimpin’ to selling and abusing drugs,” he explains about his heavy content. “It’s a direct reflection of what my friends and family have been through and are still going through.” While his story is similar to many other young rappers’ upbringings, DaVinci was surrounded by an incredible pool of Fillmore talent and by studying with the greats, he was able to sharpen his skills and aim higher than most, cultivating his story-telling abilities beyond mere drug-and-gun-talk. Growing up in the same 10-block radius as Bay Area rap legends San Quinn and JT the Bigga Figga, DaVinci was content in merely watching the next generation follow in their footsteps, until he received overwhelming praise from his peers from a mixtape appearance, which then prompted him to pursue rap professionally. In 2006, San Quinn welcomed him onto the “Pressure Makes Diamonds Tour” with rap veterans Xzibit and Tech N9ne. Since the tour, DaVinci has kept busy appearing on numerous mixtapes and compilations, as well as preparing his official debut album, The Day The Turf Stood Still. The Day The Turf Stood Still is available now via SWTBRDS Creative Collective.

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